從台灣棒球迷的反應論王建民對國內運動觀光產業之影響

How Taiwan Baseball Fans View Wong's Impact to the Sport Tourism Industry

林千源(Chien-Yuan Lin) ； 王忠茂(Jong-Mao Wong)

《弘光人文社會學報》 13期 (2010/11) Pp. 101-118

https://doi.org/10.29933/SHSS.201011.0006

摘要

本研究之目的主要在探討王建民對台灣運動觀光產業之影響。透過相關文獻之探討擬定訪談大綱與問卷，並經由專家審視內容以進行效度檢核；研究者親自前往紐約洋基球場，以攔截訪談與問卷調查的方式蒐集所需資料。結果發現台灣棒球迷以男性佔多數，年齡則大多在20至40歲之間，英語能力普遍較佳，屬高社經地位族群。台灣棒球迷對王建民受傷耿耿於懷，未能親眼看到他上場投球感到惋惜與遺憾，但是對洋基隊比賽的場館環境與現場氣氛相當滿意。旅遊業者籌組王建民加油團的阻礙因素，主要有王建民賽程難掌握、門票取得困難、宣傳時間有限、行程安排難掌握等。總之旅遊業者認為王建民開發了前往美國觀賞美國職棒大聯盟的這塊商機，可以為旅遊業者拓展客源，也增加旅遊行程的多樣性。

關鍵字

王建民 ； 紐約洋基隊 ； 運動觀光

並列摘要

This study aimed to explore Chien-Ming Wang's impact on Taiwan baseball sporting tourism. I. Based on the literature related, the interview outline and questionnaire, whose validity was nspected by experts, were drifted. II. The researcher personally left for the Yankees stadium in New York, gathering information needed by means of interview and questionnaire survey. I. Sport fans from Taiwan are mostly males, aged between 20 and 40, with better English proficiency and higher status socially as well as financially. II. Taiwan sport fans have been worried about Wang's injury, feeling much regret not being able to witness Wang in play. But, they were satisfied with the stadium environment and the field atmosphere of the Yankees. III. The obstacles for tourist agents to organize Wang's cheering teams include difficulty getting game schedules about Wang, difficulty getting tickets, limited time for publicity, and difficulty for itinerary arranging. For tourist agents, Wang has opened up the business of fans going to the America, watching MLB, which expands their sources of customers and adds diversity to the itinerary.

並列關鍵字

Chien-Ming Wang ； New York Yankees ； Sport Tourism