This study started with a review of the related literature of the product package, and then the researcher conducted an investigation on the consumer's ”evaluation of the package” to different types of consumers in order to find out the connection between the package of the product and the perceived value of consumers. Base on the findings, we concluded: (1) there were significant differences between the occasion of use and the function of the package. Also, there were significant differences between different age group and the size of the package. (2) The outlook, the function and the size of package all had significant effects to the consumer's utility of mind; both the outlook and the function of the package had significant effects to the utility of choice.