高爾夫練習場消費決策之研究－以高雄地區為例

A Study of Consumer Consumption Decisions of Golf Club in Kaohsiung Area

王勇勝(Yong-Sheng Wang) ； 包怡芬(Yi-Fen Bao) ； 王宏宗(Hong-Zong Wang)

《大專高爾夫學刊》 7期 (2010/08) Pp. 12-22

https://doi.org/10.29706/GS.201008.0002

摘要

本研究以高爾夫球練習場消費者爲研究對象，主要目的爲瞭解高雄地區高爾夫球練習場消費者消費決策因素。本研究在高雄地區4家高爾夫球練習場發出400份問卷，有效問卷266份，有效回收率爲66.5%。依研究需要所採用之分析方法包括：因素分析、信度分析、t考驗與單因子變異數分析。結果如下：（一）不同性別之高爾夫球消費者在消費決策因素有顯著差異。（二）不同年齡之高爾夫球消費者在消費決策因素沒顯著差異。（三）不同教育程度之高爾夫球消費者在消費決策因素沒顯著差異。（四）不同婚姻狀況之高爾夫球消費者在消費決策因素有顯著差異。（四）不同收入之高爾夫球消費者在消費決策因素有顯著差異。

關鍵字

消費決策 ； 高雄地區

並列摘要

The purpose of this study was to regarded Golf Club consumer as the research object. The major purpose, in order understands consumer consumption decisions of Golf Club in Kaohsiung Area. The subjects of this study were Golf Club consumers at 4 Golf Club in Kaohsiung area and sent out 400 questionnaires. The effective questionnaires were 266 and collective rate was 66.5%. Data were analyzed by factor analysis, reliability analysis, t-test, One-Way analysis. The results showed: (1) there was no significant different had been found in gender on the consumer consumption decisions. (2) there was no significant different had been found in age on the consumer consumption decisions. (3) there was no significant different had been found in level of education on the consumer consumption decisions. (4) there was significant different had been found in marital status on the consumer consumption decisions. (5) there was no significant different had been found in marital status on the consumer consumption decisions.

並列關鍵字

consumer consumption decision ； Kaohsiung Area