The purpose of this study is to investigate the relationship among involvement, flow experience, and behavioral intention of karting drivers. Structural equation model was used as the method to analyze the effect and intensity of involvement, flow experience, and behavioral intention of karting drivers. 400 questionnaires were distributed to the research subject, karting drivers, and 388 were retrieved as valid samples. The questionnaire was designed with 3 parts which were involvement, flow experience, and behavioral intention, and the collected data was analyzed by frequency, factor analysis, and structural equation model. This research has found that: (1) There is a positive relationship between involvement and flow experience. (2) There is a positive relationship between involvement and behavioral intentions. (3) There is a positive relationship between flow experience and behavioral intentions.