公共自行車資訊網站建置之研究

目的：本研究藉由評估臺灣各縣市城市公共自行車網站的建置內容情形，比較不同縣市間的資訊網站上之差異。方法：研究方法是採用內容分析法，以ICDT模式之虛擬訊息空間、虛擬溝通空間、虛擬配銷空間及虛擬交易空間等四個內容構面進行研究分析。對各縣市公共自行車資訊網站進行分析，以三位觀察員進行觀察分析、確認，從各網站之首頁資料開始，並針對任一個超連結進行全面性檢驗、審視、蒐集與評估。結果：研究結果顯示各縣市的公共自行車網站在虛擬訊息空間方面，各縣市的差異則較大，其中的臺北市、新北市、新竹市、彰化縣及嘉義市，在虛擬訊息空間服務的景點介紹與周邊特色及旅遊行程規劃也沒有提供；在虛擬溝通空間的電子報訂閱及虛擬交易空間的設備線上租借各縣市表現上都差強人意，唯一二有建置；在虛擬配銷空間的建置都較完善，皆有友站連結、安全與救護指引及即時租賃資訊的訊息建置；而虛擬交易空間部分建置表現皆相同，除一項「設備線上租借」未建置。整理而言，全臺22縣市僅一半有網站建置，而11個研究對象縣市整體平均的網站資訊建置率之符合度達為80%。結論：透過本研究結果有助於了解各個公共自行車網站建置內容與現況，此外，本研究經過整合分析，除能呈現各縣市間公共自行車資訊建置的差異，有利於未來改善的參考外，也對網站的運作與維護，及未來各網站間資料的整合，提出適宜的建議。

關鍵字

公共自行車；網站建置； ICDT模式

並列摘要

Purpose: This study compared public bicycle websites from various cities and counties in Taiwan. Methods: Content analysis was performed to explore the four dimensions of the ICDT model, namely the virtual space for information, communication, distribution, and transaction. Three observers performed a holistic and comprehensive inspection, review, collection, and evaluation of the hyperlinks on the homepage of each website. Results: Websites differed greatly in terms of virtual information space; Taipei City, New Taipei City, Hsinchu City, Changhua County, and Chiayi City did not provide introductions to scenic areas and nearby attractions or travel itineraries in their virtual information spaces. The use of e-newsletter subscriptions and online equipment rental was unsatisfactory across websites from all cities and counties; only one or two cities or counties implemented these services. The virtual distribution spaces were effective across all websites, and useful links, safety and rescue guides, and real-time rental information were offered. The virtual transaction spaces were similar across websites with the exception of online equipment rental services, which were not offered. Half of the 22 cities and counties in Taiwan and 80% of the cities in this study offer public bicycle websites. Conclusion: The results of this study serve as reference for developing and improving such websites. This study revealed differences among websites across cities and counties. Suggestions for improving the websites and adding information are also provided.