來台目的對來台旅客人數之影響

近年來政府推展觀光產業，來台旅客人數除了2003年受SARS影響減少外，其餘年度均見成長，本研究將以變異數分析的技巧，探討近四年「來源區域」和「來台目的」對來台旅客人數的影響，但在進行變異數分析之前，應先導正SARS對來台旅客人數造成的偏離，我們也將探討SARS事件對來台旅客人數帶來的衝擊。最後我們發現，SARS對來自亞洲且目的為觀光的旅客人數造成最嚴重的衝擊，其次為來自亞洲且目的為業務的旅客人數，不過各區只要來台目的為會議或求學，其旅客人數受到的衝擊則不嚴重。我們也發現，在排除掉SARS干擾的狀況下，不論來自哪一區域，5項來台目的相互比較之下，其中因會議來台的旅客人數和求學的人數均為最少；不論是何種的來台目的，3個來源區域相互比較之下，來自亞洲的旅客人數均為最多。

關鍵字

來台旅客；來台目的；介入模式；變異數分析

並列摘要

The government promotes the tourism industry in the recent years. The number of inbound visitors grew up year by year in addition to be subjected to the SARS influence for 2003. We will discuss influence of the source area and the purpose of visit to Taiwan upon the number of inbound visitors recently four years, with the analysis of variance. Before carrying on the analysis of variance, we should correct the deviate of inbound visitors cuased by SARS. We will also discuss the size of the deviate of inbound visitors cuased by SARS. Finally, we find that SARS caused the most serious impact on the number of visitors who were from Asia area and visited for tourism; secondly was on the number of visitors who were from Asia area and visited for business. However, the number of visitors who visited for meeting or education was not affected much by SARS. After excluding the impact of SARS and comparing the number of visitor for the five kinds of purposes, no matter where the visitors were from, We also find that the number of visitors who visited for meeting and education were both less. On the other hand, comparing the numbers of visitor for three source area, no matter the visiting purposes, the number of visitor who were from Asia were all most.