探討金控公司改制前後經營績效之研究

A Study on the Performance of Financial Holding Companies

康緞(Tun Kang) ； 邱素津(Su-Chin Chiu) ； 陳彥彰(Yen-Chang Chen) ； 謝瑞玲(Jui-Ling Hsien)

《建國科大學報》 24卷2期 (2005/01) Pp. 211-231

https://doi.org/10.6995/JCTU.200501.0211

摘要

探討金融控股改制前後的經營績效，蒐集最早改制的前四家，分析88年至92年的財務指標，得知無論是新舊銀行的改制，有一共同的特點，財務結構、償債能力明顯改善，但經營能力及獲利能力有下滑衰退趨勢，打破改制的迷思，不是改制或換新招牌，最重要的是競爭力在改制後能否提升，而不是隨波逐流的跨大規模，反而導致規模不經濟，值得有關當局省思。欲提升經營及獲利能力，應從公司品牌與聲譽著手，為最重要之競爭工具。尤其我國加入WTO後，唯有找到自己的競爭利基，以獨特的定位，保持差異化策略，擁有完整的產品線，將各子公司的資源有效整合，才能確保金控公司的經營績效，供業界參考。

關鍵字

經營績效 ； 財報分析 ； 金控公司

並列摘要

This paper aims to examine the business performance of Taiwanese commercial banks before and after financial holding companies were founded from the perspective of business diagnosis. The financial indicators 4 cases of financial holding companies between 1999 and 2003 were analyzed as they are the first two incorporated financial holding companies in Taiwan. The research found that financial structure and liquidity were significantly improved while profitability decreased. These findings suggest the change to financial holding companies is not a ticket to profitability and sound management. Financial holding companies should strive to enhance their competitiveness instead of aimlessly expansion which leads to diseconomy of scale. Brand name and reputation are proposed as the most important sources of competitiveness. After Taiwan's accession to WTO, foreign competition will force financial companies to focus their niche, maintain differentiation strategy, develop a comprehensive product line and integrate the resources of subsidiaries in order to secure their business performance.

並列關鍵字

Business performance ； financial analysis ； financial holding company