In today's global economy, understanding the antecedents of consumer ethnocentrism will be important to increase knowledge about consumer preferences for domestic products. Therefore, we examined the effects of individual capital, worldmindedness, residential region, and gender on consumer ethnocentrism. Data collected from 858 respondents and analyzed by multiple regressions. Our results indicated that the influences of social capital, cultural capital, financial capital, and worldmindedness on consumer ethnocentrism are negative. In addition, consumer ethnocentrism is significantly related to residential region and gender. Implications of the current study and directions for future research are discussed.