- 期刊
高雄國際貨櫃藝術節遊客之吸引力與重遊意願之研究
A Study of Attraction and Revisiting Willingness of Tourists on Kaohsiung International Container Arts Festival
摘要
The purpose of this study was to realize the relationships between attraction and revisiting willingness on Kaohsiung International Container Arts Festival. 349 questionnaires from Kaohsiung international container arts festival were used in this study. After statistic analysis, the results were shown that: 1.the analyze visitor's background variables on Kaohsiung International Container Arts Festival. The results showed the sex, area of residence, and education level have significance difference on attraction. Age, monthly income, and occupation were not significance difference on attraction. 2. The results showed the occupation have significance difference on revisiting willingness. Sex, age, monthly income, area of residence, and education level were not significance difference on attraction. 3. It's shown from the pearson product moment correlations analysis that a significant middle positive relationship between attraction and revisiting willingness. 4. It's shown from the regression analysis that attraction could be significant predictor revisiting willingness (F=217.99, p＜.05). The attraction could predict 38.6% of variance of revisiting willingness.
並列摘要
The purpose of this study was to realize the relationships between attraction and revisiting willingness on Kaohsiung International Container Arts Festival. 349 questionnaires from Kaohsiung international container arts festival were used in this study. After statistic analysis, the results were shown that: 1.the analyze visitor's background variables on Kaohsiung International Container Arts Festival. The results showed the sex, area of residence, and education level have significance difference on attraction. Age, monthly income, and occupation were not significance difference on attraction. 2. The results showed the occupation have significance difference on revisiting willingness. Sex, age, monthly income, area of residence, and education level were not significance difference on attraction. 3. It's shown from the pearson product moment correlations analysis that a significant middle positive relationship between attraction and revisiting willingness. 4. It's shown from the regression analysis that attraction could be significant predictor revisiting willingness (F=217.99, p＜.05). The attraction could predict 38.6% of variance of revisiting willingness.