登山冒險性運動觀光參與行為模式之研究

A Study of Mountain-Climbing Adventure Sport Tourism Participative Behavior Model

張孝銘(Hsiao-Ming Chang) ； 林士翔(Shih-Hsiang Lin) ； 李銘升(Ming-Sheng Li)

《運動休閒管理學報》 4卷2期 (2007/12) Pp. 95-109

https://doi.org/10.6214/JSRM.200712_4(2).0006

摘要

本研究之目的在於了解遊客登山運動觀光之參與行為模式，主要根據Robinson (1992)冒險遊憩模式為基礎建構研究變項，包括參與動機、風險認知與決策、流暢體驗、參與結果評估、以及參與後感受正面影響等之變項，來驗證登山運動觀光參與行為模式。本研究採問卷調查方式，以曾攀登台灣百嶽登山者為對象，以便利取樣進行調查，共獲得有效問卷323份。統計方法係以LISREL來驗證本研究所建構之7個假設，經分析後本研究發現：1.遊客登山參與動機愈高，其對於活動參與風險認知與決策就愈正向，活動參與之流暢體驗及活動參與後感受活動正面影響就愈高；2.遊客對登山風險認知與決策愈正確，參與活動之流暢體驗就愈高，對活動參與結果評估就愈正向；3.遊客登山參與流暢體驗愈高，其對參與結果評估以及感受活動正面影響就愈正向；4.遊客登山參與結果與評估愈正向，其對參與活動後感受正面影響就愈高。根據分析結果，本研究不僅對相關冒險遊憩活動經營業者提出建議，亦對此議題提出後續研究建議。

關鍵字

運動觀光 ； 冒險觀光 ； 流暢體驗 ； 登山 ； 行為模式

並列摘要

The purpose of this study is aimed to construct a mountain-climbing sport tourism behavior model based on Robinson (1992) adventure recreation model. The study includes some variables, such as the adventure recreation participative motivation, risk cognition and decision making, flow experience, consequent estimation, and perceived positive influences after finishing the activity. The Sport Tourism Behavior Scale was used to measure the mountain climbers,. The questionnaires were given to have 3000m experience mountain climbers,, and non-random sampling method is used. 323 effective questionnaires were collected. Seven hypotheses were tested. LISREL (Linear Structural relationships) was used to test the model. After testing, four results are shown: 1. When mountain climbers, mountain climbing participative motivation higher, on risk cognition and decision making were positive, and during mountain climbing flow experience and perceived positive influences after finishing the activity were higher. 2. When mountain climbers, mountain climbing risk cognition and decision making are rightness, the flow experience was higher, and consequent estimation was positive 3. There are mountain climbing flow experience higher, on consequent estimation and perceived positive influences after finishing the activity were positive in mountain climbers,. 4. When mountain climbers, mountain climbing consequent estimation are positive, on perceived positive influences after finishing the activity were higher. Based on these findings, the study not only gives some suggestions for adventure or program managers, but also supports research orientation for future researchers.

並列關鍵字

Sport tourism ； adventure tourism ； flow experience ； mountain-climbing ； behavior model