- 期刊
預測運動支出之初探研究：以人口統計變項、運動生活型態與運動產品態度為預測變項
An Exploratory Study on Sport Expenditure: Demographics, Sport-Related Lifestyle, and Attitude toward Sport Goods as Predictors
摘要
本研究目的欲以人口統計變項、運動生活型態與運動產品態度預測運動支出情況。具體而言，本研究問題包含（一）人口統計變項、運動生活型態與對運動產品態度是否能顯著預測有／無購買。（二）在有運動支出的消費者中，人口統計變項、運動生活型態與運動產品態度是否能顯著預測運動支出。在研究方法上，以台灣地區民眾為研究對象，於台北火車站、台中火車站與高雄火車站站體周圍採便利抽樣方式進行問卷施測，共發出750份，有效問卷601份，有效回收率為80%，其中男性占47.9%，女性占52.1%，而年齡方面21~30歲占47.9%，31~40歲與20歲以下各占18%，高於41歲者共占16%。本研究以SPSS統計軟體進行資料處理，包含描述性統計、項目分析、邏輯迴歸分析、複迴歸分析等。本研究工具具有良好之效度與信度。本研究結果為：（一）運動生活型態和對運動產品態度愈高時，則其購買的機率愈高（p＜.05）。（二）50歲以上的消費者與21-30歲的消費者購買機率更高（p＜.05）。（三）家庭人數為六人之可能購買機率顯著高於五人（p＜.05）。（四）對運動產品態度愈正向與個人可支配所得越高者，其購買金額越高（p＜.05）。本研究結果發現與過去大部分研究相符。但目前台灣少有與運動支出相關的研究，而本研究提供一個初探性的資訊，可為後續的研究做為參考。
並列摘要
Purposes: The study was to predict sport expenditure using demographics, sport-related lifestyle, and attitude toward sport goods as predictors. More specifically, the research questions in the study included (1) whether demographics, sport-related lifestyle, and attitude toward sport goods predict purchase/not purchase sport goods; (2) whether demographics, sport-related lifestyle, and attitude toward sport goods predict sport expenditure among those who purchase sport goods. Method: Subjects were recruited from Taipei Station, Taichung Station, and Kaohsiung Station using convenience sampling. A total of 750 questionnaires were distributed and 601 valid ones were collected with a response rate of 80%. 47.9% between 21-30, 18% under 20, 18.1% between 31-40, 16% over 41 years of age participated in the study, 47.9% were males and 52.1% were females. SPSS was utilized for data analysis. Statistical methods included descriptive statistics, item analysis, logistic regression, and multiple regression. Satisfactory evidence for validity and reliability was revealed. Conclusions: (1) Sport-related lifestyle and attitude toward sport goods positively predicted purchase probability (p＜.05); (2) consumers age over 50 showed greater purchase probability than the counterparts age ranging from 21-30 (p＜.05); (3) consumers with family size over 6 people demonstrated greater purchase probability than the counterparts with family size over 5 people (p＜.05); (4) attitude toward sport goods and disposable income positively predicted sport expenditure (p＜.05). Most of the findings were consistent with previous literature in this respect. This research was an exploratory study, attempting to provide a platform for future study.