從價值鏈理論探討報紙新聞網站資訊價值創造模式

Discussing the Modes of Creating Value of Taiwanese Press News Web Sites: From the Perspective of Information Value Chain Theory

周慶祥(Ching-Hsiang Chou)

《玄奘資訊傳播學報》 9期 (2012/07) Pp. 79-117

https://doi.org/10.29594/XLZY.201207.0004

摘要

台灣媒體產業受到數位匯流科技的影響，使得媒體內容得以透過有系統的組織、增值，反覆的複製、傳輸於不同的媒體，尤其是報紙媒體經過數位化後，得以成為新聞網站的內容，創造出資訊內容的價值。本研究採個案研究法檢視台灣最受歡迎的新聞網站，探討新聞網站如何運用既有的媒體內容，進行組織、整合，讓網站內容得以創意增值，以提升新聞網站的競爭力。

關鍵字

新聞網站 ； 資訊價值鏈 ； 數位增值

並列摘要

Influenced by the digital convergence technology, Taiwan media industry is able to repeatedly copy and transmit the content of various media through systematically reorganized and value-added approaches. Particularly, since the newspaper has been digitalized, its content is able to be used on news web sites and thus creates the value of information content. In this research, case study method is conducted to explore most popular news web sites in Taiwan. By examining how these news web sites organize and integrate content from various media to create innovative value-added website content, therefore, to discuss how to enhance the overall competitiveness of news web sites.

並列關鍵字

information value chain ； news web sites ； digital value-added