A Case on the Achievement of the Dragon and Tiger Cohorts

屬龍屬虎者成就之個案研究

李宜熹(Yi-Hsi Lee) ； 楊德源(Der-Yuan Yang) ； 李鐵強(Tieqiang Li)

《國際文化研究》 16卷1期 (2020/06) Pp. 55-67

摘要

According to the birth sign tradition, Taiwanese show passion for dragon and distaste for tiger. Yet, no one knows whether their achievement reflects the belief. Via a list of managers/entrepreneurs in Taiwan, this paper explores how the dragon and tiger cohorts have fared. In the list of managers the dragon cohort ranks top and bottom for the tiger, but the latter outruns the former as entrepreneurs, implying that this group has been disparaged, but the efforts to improve their fates have rendered them like truly intrepid tigers.

關鍵字

Birth Sign ； Dragon/Tiger ； Manager/Entrepreneur ； Tradition

並列摘要

根據生肖傳統，台灣人喜龍厭虎。然而，沒有人知道此一信仰是否也反應這兩個族群的成就。本文透過台灣經理人／企業家的名錄，作實證研究。結果顯示，屬龍者確實在經理人中名列前茅，屬虎者則墊底。不過在企業家名錄中，屬虎的勝過屬龍的，隱含著屬虎的人確實努力在逆境中求勝，就像無畏的老虎一樣。

並列關鍵字

生肖 ； 龍 ； 虎 ； 經理人 ； 企業家 ； 台灣傳統

參考文獻

Araujo, Pedro de and Stephen Lagos, 2013, “Self-esteem, Education, and Wages Revisited,” Journal of Economic Psychology, Vol. 34, 120-132.

Chen, Tao, 2018, “Dragon CEOs and Firm Value,” Australian Economic Review, Vol. 51, No. 3, 1-14.

China Credit Information Service, 2006, The List of Professional Managers in Taiwan (Taiwan Di Chu Chuang Yieh Ching Li Jen Ming Lu), 1st ed., Taipei: China Credit Information Service, Ltd.

Do, Quy-Toan and Tung D. Phung, 2010, “The Importance of Being Wanted,” American Economic Journal: Applied Economics, Vol. 2, No. 4 (October), 236-253

Drago, Francesco, 2011, “Self-esteem and Earnings,” Journal of Economic Psychology, Vol. 32, 480-488.