Demand for Sports Agent Services by Elite Collegiate Baseball Players in Taiwan

台灣大專甲組棒球選手運動經紀人需求之研究

陳志成(Chih-Cheng Chen) ； 李軾揚(Shih-Yang Lee) ； 陳天賜(Tien-Tze Chen)

《運動知識學報》 8期 (2011/08) Pp. 139-148

https://doi.org/10.29596/BGYY.201108.0012

摘要

對台灣而言棒球運動是國球，也是一項台灣精神的象徵。在台灣優秀的業餘棒球選手大都來自於傳統的大專棒球名校。他們有部份成為國家隊的成員，也是未來職業棒球隊所鎖定的目標。本研究旨在探討台灣大專甲組棒球選手對於運動經紀人的需求狀況，透過問卷在校園或是球場進行調查，共回收239份有效問卷進行分析，並利用描述性統計量、獨立樣本t檢定、單因子變異數分析及雪費法事後比較來進行評估。研究結果如下：1.大部分台灣大專甲組棒球選手對於運動經紀人的服務有需求的存在。2.而且大專甲組棒球選手們認為透過運動經紀人的協助，能夠有較好生涯發展、更成功的協商、更好的財務規劃及更好的合約。本研究結果有助於運動經紀人與大專甲組棒球隊教練確認大專甲組棒球選手對於運動經紀人的需求，並給予適時的服務及輔導。

關鍵字

台灣大專甲組棒球選手 ； 運動經紀人 ； 運動經紀服務需求

並列摘要

Baseball is unique among other sports in Taiwan, because it has become a ”symbol of the Taiwanese spirit and Taiwan's national sport”. In Taiwan, most competent amateur baseball players are college graduates or undergraduates. Some elite collegiate baseball players also become national team members. Most of them join professional baseball team in the future. This study focuses on the degree of demand for sports agent services by elite collegiate baseball players in Taiwan. Data were collected from a field investigation carried out on campuses and ball diamonds. A total of 239 questionnaires were gathered for data analysis. Descriptive statistics, Independent Sample t-testing and one-way ANOVA testing with Scheffe post hoc comparisons are used to assess degree of demand by elite collegiate baseball players for sport agent services. The results are as follows: the means and standard deviations show that most elite collegiate baseball players tend to need sports agent services. Such players perceived sports agent services as leading to greater career opportunities, more successful negotiations, and better financial plans and contracts. There were significant differences in degree of demand for sports agent services related to the variables of willingness to become professional baseball players. The findings should be useful for sports agents and collegiate team managers to enhance the degree of demand for sports agent services by elite collegiate baseball players.

並列關鍵字

elite collegiate baseball players in Taiwan ； sports agent ； demand for sports agent services