中高齡老年人參與運動觀光行為之研究

A Study on the Behavior of Senior Citizens Participating in Sports Tourism

蔡國權(Kuo-Chuan Tsai)

《運動知識學報》 13期 (2016/07) Pp. 149-162

摘要

目的：一、探討中高齡老年人參與運動觀光行為者態度對行為意圖之影響；二、探討中高齡老年人參與運動觀光行為者主觀規範對行為意圖之影響；三、探討中高齡老年人參與運動觀光行為者知覺行為控制對行為意圖之影響。方法：為問卷調查法，對象為中高齡老年人250位，工具為計畫行為理論量表，共包含態度、主觀規範、知覺行為控制及行為意圖等四個因素構面，計17題。結果：一、態度對行為意圖有顯著之影響；二、主觀規範對行為意圖有顯著之影響；三、知覺行為控制對行為意圖有顯著之影響。

關鍵字

態度 ； 知覺行為控制 ； 主觀規範 ； 行為意圖

並列摘要

Objectives are to explore: 1. the effect of the attitudes of senior citizens participating in sports tourism on their behavior intention; 2. the effect of the subjectivenorm of senior citizens participating in sports tourism on their behavior intention; 3. the effect of the perceived behavioral control of senior citizens participating in sports tourism on their behavior intention. Methodology: A questionnaire survey was adopted with 250 senior citizens as respondents. A Theory of Planned Behavior scale was used, in which there are four dimensions for factors: Attitude, Subjective Norm, Perceived Behavioral Control, and Behavioral Intention, in 17 items. Result: 1. Attitude has a significant effect on behavioral intention; 2. subjective norm has a significant effect on behavioral intention; and 3. perceived behavioral control has a significant effect on behavioral intention.

並列關鍵字

attitude ； perceived behavioral control ； subjective norm ； behavioral intention