新型態商圈成功店家因素之探討

The key success factors of new business district store development and operation

白宗易(Tsung-I Pai) ； 陳建廷(Chien-Ting Chen) ； 張珈瑛(Chia-Ying Chang)

《運動知識學報》 14期 (2017/07) Pp. 46-57

摘要

自從1995 年起，經濟部商業司進行一連串之國內商圈經營環境及政策上的改善計畫，使商圈在未來足以蓬勃成功。本研究的目的主要是探討新型態商圈經營管理成功因素，分析商圈中店家發展的模式。研究方法採取質性的深入訪談法，選定中部某新型態商圈其中一家店長為研究對象，前往實地進行訪談。研究結果顯示，新型態商圈店家的成功在於經營管理因素、產品開發、行銷策略與企業的社會責任四大因素。研究建議，擴大樣本族群與數量，實證本研究結果價值。

關鍵字

新型態商圈 ； 經營管理 ； 關鍵成功

並列摘要

Since 1995, the Ministry Economics Department of Commerce has achieved a series of plans to improve the business districts in order to make sure them success in the future. The purpose of this study was to explore the key success factors of new business district development and operation. This is a qualitative research, a sample was selected from Nantou County. The data collected by in person interview. Data analysis revealed that the key factors of business district development and operation were management, product develop, marketing strategy, corporate social responsibility, and localization. The results suggested that future researchers can examine different types of business districts in order to test and verify the value of findings.

並列關鍵字

management ； success factor ； business district