從符號學探究「台灣之光」－以政治精英YouTube「謝謝你們，台灣之光」影片為例

本研究旨在分析「謝謝你們，台灣之光」影片中所傳達出的意識形態，藉由符號學如何產生意義化的層次作為分析架構，進行文本分析。結果發現：一、「台灣之光人符號」：原用來稱作臺灣人在國外成功的人仕，更擴大到非體育界以及其他領域界定範圍不再侷限；二、「台灣之光」物符號：參賽選手的旗幟、穿著都有展現出國家符號的重要象徵。而民眾透過媒體的轉播參與賽事也意涵出運動賽事與國族主義有著強烈的連結；三、「台灣之光」政治精英的符號：政治精英的政策理念與推動，將成為後續支持執行重要的關鍵所在。然而對於「台灣之光」符號所界定範圍不斷的擴張趨勢，或經由媒體營造出過於自我膨脹的氛圍與枷鎖，在這種意識形態文化下更將是所要關注的焦點。

關鍵字

台灣之光；符號學；媒體傳播

並列摘要

The purpose of this study is to analyze the ideology conveyed in the film Thank you, the Glory of Taiwan, and to analyze the text through the analysis framework of how semiotics produces meaningful levels. The results are as follows: First, the Glory of Taiwan symbol, which was originally used as the symbol of Taiwanese success abroad, has been extended to non-sports and other fields. Second, the Glory of Taiwan symbol: The flags and clothes of the contestant have important symbols showing the national symbols and the participation of the public through the broadcast of the media also implies that there is a strong connection between sports events and nationalism. Third, Symbol of the Glory of Taiwan political elite: the policy ideas and promotion of the political elite will be the key to the follow-up support and implementation. However, for the continuous expansion of the scope defined by the Glory of Taiwan symbol or through the media to create an overly inflated atmosphere and shackles, under this ideological culture will be the focus of attention.

並列關鍵字

the glory of Taiwan ； Semiotics ； media broadcasts

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