餐飲業對醬油的選購考慮因素之研究

醬油是中國人發明的調味品，也是中華料理中最經典且重要的調味品，近年來隨著飲食潮流的改變，醬油更廣泛的被運用在各國料理烹調。本研究以餐飲業中之國際觀光飯店、一般觀光飯店及團膳餐盒業爲對象，透過問卷調查方式了解不同類型的餐飲業對醬油選購與使用的差異情形，期能對餐飲業採購決策及醬油業者之行銷有所助益。在140 份有效樣本資料中，以次數分配、平均數、標準差、單因子變異數分析及因素分析等統計方法進行分析，獲得如下研究結果：（一）整體樣本對市場上醬油品牌知名度的看法依序是龜甲萬、金蘭、味全、統一四季及萬家香；整體樣本用量最多的醬油品牌依序是金蘭、龜甲萬、味全、萬家香、統一四季。（二）整體樣本在採購醬油時對考慮因素以「主要感官」因子最受研究樣本的重視，其次爲品質安全，品牌，外觀促銷。（三）不同類型組織所認知的醬油品牌知名度不同，國際觀光飯店所認知的醬油知名品牌是金蘭，一般觀光飯店及餐盒業是龜甲萬。（四）不同類型組織使用最多的醬油品牌不同，國際觀光飯店用量最多的醬油品牌是金蘭，且國際觀光飯店金蘭、龜甲萬的用量都比一般觀光飯店及餐盒業多，餐盒業中以味全醬油用量最多。

關鍵字

餐飲業；醬油

並列摘要

Soy sauce is one of the seasonings that Chinese invented, and it is the most classical and important flavoring in Chinese cooking. With the change of the diet trend in recent years, the soy sauce becomes more extensive and is used to cook in various countries. This research, take the catering trades as the target, by through the investigation method of the questionnaire to evaluate the differences on the purchase and usage of soy sauce on these different catering trade. Number distribution, average, standard deviation, ANOVA and factorial analysis were used to analyze the 140 valid sample materials. The preliminarily results obtained revealed that: (1) the popularity of soy sauce is Kikkoman、Kin-Lam、Wei-Chen、President four-season and Wong-Jai-Shing (from high to low). Most of the consumption of soy sauce is Kin-Lam、Kikkoman、Wei-Chen、Wong-Jai-Shing、President four-season. (2) 'The main sense' is the most factor that be considered while purchasing a soy sauce. Secondly factor is 'safe for quality', third, 'the brand' and finally is the 'appearance'. (3) Different Organization purchase and use different brand of soy sauce. That is, international hotel recognized and purchased Kin-Lam soy sauce, the general tour hotels and local catering trade is Kikkoman. (4) Most of the consumption of soy sauce in international tour hotel is Kin-Lam. The amounts of Kin-Lam and Kikkoman soy sauce consumed in international tour hotel are more than in the general tour hotels and catering trade. However, Wei-Chen soy sauce is the most consumed in the manufacture catering trade.