以Web2.0概念爲基礎之創意簡訊加值服務應用

The Applications of Creative SMS Value-Added Service Based on Web2.0 Concept

林子圻(Tz-Chi Lin) ； 陳驊(Hua Chen)

《科學與工程技術期刊》 6卷3期 (2010/09) Pp. 55-64

https://doi.org/10.7117/JSET.201009.0055

摘要

本文旨在以簡訊服務(short message service, SMS)作爲行動技術之研發工具，用以補足網路在行動環境下的缺失性，同時導入Web2.0概念，將其互動、分享以及參與的協同特性加諸其中，並發展出新型態的互動式應用。至於系統實作方面，本研究係以個人手機連結終端伺服機來建置自動化的訊息閘道器，透過視窗程式的開發來傳遞AT Command與行動設備之數據機構通，進而控制其簡訊的收發作業。爲能使系統符合使用者導向的互動模式運作，因此融合使用者產生內容(user generated content, UGC)之型態來設計「行動決議」與「行動評價」兩種概念性功能，而系統將扮演著自動統計與訊息回覆之角色，讓各式的票選任務與評價機制輕鬆地完成，此外，所有的訊息內容將由系統端記錄被予以檢視，可進一步發掘活絡在社群之間的價值關係。
本研究目的在於提供個人化技術與權動架構，並透過活動邀約以及店家合作的案例實驗來證實系統概念的可行性，以此強化個人或組織的行動應用發展能力，企業間亦可經由不同以往的服務方式產生差異性優勢。

關鍵字

Web2.0 ； 使用者產生內容 ； SMS ； 互動式行動技術

並列摘要

This study aims to apply the short message service (SMS) to the development of mobile technology in order to supplement the drawbacks of current internet service lacking of mobility. Besides, the concept of Web2.0 is imported to introduce the characteristics of interaction, sharing and participation which result in the new interactive applications. For the system development, this work is to establish an automatic message-gateway system by connecting personal phone and the server. This system is implemented by using AT Command to communicate with the SMS. In order to make our system conform to the user-based interactive model, the concept of user generated content (UGC) is adopted to design two new conceptive functions: ”Mobile Decision” and ”Mobile Evaluation”. The operation will he achieved by the system with statistical analysis and automatic message replying. Besides, the short message contents are recorded by the developed system, and the collected data can he further used to explore the valuable information in the user communities.
The goal of this study is to propose the creative personalized technology and interactive model. To verify the feasibility of the proposed concepts, a SMS system with Web2.0 concept is developed to strengthen the capability of mobile applications. Furthermore, enterprises may get advantages differing from the traditional business model.

並列關鍵字

Web2.0 ； user generated content ； SMS ； interactive mobile technology