並列摘要
The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry can bring out great business opportunity, and contributing to both regional and national economic development and tourism prosperity. Although numerous studies have discussed such issues regarding operation and management for the MICE industry, few studies have focused on the tasks of how to build and apply the competency models for the MICE professionals. To advance the MICE industry, it is required to effectively integrate software and hardware as well as operating mechanisms. However, the key factor in successfully boosting the MICE industry is dependent on the competences of related human resources. Therefore, this paper aims to develop competency models for MICE planners and managers.