台灣線上遊戲產業財務績效評估

A Study on Financial Performance Evaluation of Taiwan Online Game Industry

許哲強(Che-Chiang Hsu) ； 黃揚閔(Yan-Ming Haung)

《明道學術論壇》 10卷2期 (2016/12) Pp. 79-100

摘要

本研究藉由參考金管會證期局公布之財務分析構面為依據，以灰關聯分析法探討台灣線上遊戲產業財務經營績效。本研究旨在探討適合台灣線上遊戲產業經營績效之財務指標，利用灰關聯分析法評估台灣線上遊戲產業公司民國95 年至100年各年度及總期間各財務構面之經營績效比較不同的加權方式對灰關聯分析之研究結果是否產生影響，研究結果將可以幫助公司了解當下經營概況，並可提供投資者及金融機構評估公司績效之資訊來源。研究結果發現:昱泉國際在財務結構、償債能力與獲利能力表現較佳，宇峻澳汀科技在財務結構、現金流量與償債能力表現較佳，鈊象電子則在現金流量、經營能力與償債能力表現較佳。

關鍵字

線上遊戲 ； 績效評估 ； 灰關聯分析

並列摘要

With the financial analysis methods released by the Securities and Futures Bureau of Financial Supervisory Commission, this essay aims at assessing performance of Taiwan's online games industry with grey relational analysis. This study aims at discovering financial index that is suitable for Taiwan's online games industry. Assessing the online games companies' financial performance during 2006 to 2011 and comparing effects posed by different weighing scheme on the results of grey relational analysis. The results of this study can assist companies to realize their operation and provide relate information to investors and financial companies. The results indicate the following: InterServ International Inc. shows a good performance in financial structure, debt-paying and ability earning power. UserJoy Entertainment Inc. shows a good performance in financial structure, debt-paying and cash flow. Finally, International Games System Corporation shows a good performance in cash flow, operating ability and debt-paying.

並列關鍵字

online games industry ； performance assessment ； grey relational analysis