愛「棒球」什麼：職棒兄弟象女球迷看球經驗之研究

棒球是臺灣的國球，除了是日常的休閒活動，也幫臺灣人爭取了無限榮耀。棒球能超越族群、性別與年齡。眾多的球迷中，女性球迷是棒球世界裡不可或缺的一部分，但在棒球運動的相關研究中，並無針對女性球迷的個別研究。因此想藉由本研究，透過女球迷參與觀賞棒球運動的經驗，進入女性球迷觀賞活動的情境中，瞭解棒球與她們生活及人生的意義。本研究以深度訪談，透過十位研究參與者的現身說法，整理歸納出女性球迷的看球經驗。研究結果發現是「愛」連結她們和棒球，在她們的棒球世界裡，起初因對家人的愛開始與棒球結緣，卻在看球過程中發現了：對球員的關愛、對球賽的熱愛、對球場氛圍的喜愛，與球迷之間的友愛，而這些支持讓棒球進入她們的生活與記憶裡。而棒球原本以休閒的姿態進入女球迷的世界，女球迷卻因為愛上球賽的引人入勝、愛上球場的熱情氛圍、愛上球迷之間的堅固友誼、愛上美好棒球記憶，女球迷把愛棒球的心，串連成棒球之愛，成為生活最重要的一環。對女性球迷而言，她們只是愛棒球，當棒球進入了她們的生活，這群女球迷對棒球的執著與熱情，也豐富了臺灣的棒球比賽的氣氛。透過本研究可看見棒球在女性球迷的人生風景中留下了深刻的情感與記憶，棒球一直在她們的生命裡，不曾遠離。

關鍵字

兄弟象隊；女性球迷；看球經驗

並列摘要

Baseball, as a nation sport in Taiwan, can be a daily leisure activity and a honor for Taiwan people. Its symbol goes beyond ethnicity, gender and age. Female fans become an indispensable part of the baseball world but fewer literatures relative to the subject are found. Therefore, this study aims to explore the influence of the baseball-watching experience on female fans' lives. The in-depth interview method was employed to collect the thoughts of the ten female fans of Brother Elephant Team. The study found: Love connects female fans with baseball. They watched baseball games because of their love for families in the beginning; however, the love has been transferred into baseball players, the game' itself, the ballpark's atmosphere, the friendship among fans and the good memories of these positive experiences over time. These experiences and memories constructed the female fans' lives and themselves. Baseball enriched the life of female baseball fans and the participation of female baseball fans enriched Taiwan's baseball culture, and baseball never away from their life.