運用數位影音敘事方式於短期色彩教學效果研究－以「傳播敘事」課程色彩單元為例

A Research on the Effect of Using Digital Audio-Visual Teaching Methods in a Short-Term Color Learning-With the Example of Color Learning Program in the "Communication and Narration" Course

王其敏

《中國廣告學刊》 18期 (2013/03) Pp. 84-112

摘要

色彩影響著生活、生理與心理；除此，色彩為視覺藝術重要的構成與表現要素，在整個視覺藝術領域中，佔有相當重要的地位；色彩的運用遍及藝術人文，工商實務與生活美學，藉由色彩的認識與學習，可以提升視覺創意與美學的整體素養。大學生是未來社會的主導者，而大學視覺教育影響著人們的生活與品質，大學視覺教育均應提供涵養色彩知識的課程，以及豐富多元的教學內容。研究者曾以台灣地區大學視覺藝術相關科系之色彩教學內容進行研究；發現大學視覺藝術教育之色彩教學：皆維持傳統基礎色彩教學模式，僅少數課程配合各系特色進行教學，僅少數課程具創意教學概念，僅少數課程具數位教學方式。色彩的認識與學習，是大學視覺藝術教育中重要的一環；然而，除色彩應其備之基礎學習，教學內容也應隨著各系特色，創意的啟發與數位時代的來臨，作更為多元與先導的規畫。研究者曾於廣告系「色彩理論與應用」課程，實施數位影音敘事色彩教學，進行以數位、影音、敘事、合作學習、色彩教與學的綜合教學方式，並進行教學效果評量；根據研究，此教學模式在一學期的色彩專業課程中，得到不錯的學習效果；研究者乃續於政大傳播學院的共同課程「傳播敘事」課程色彩單元中，實施數位影音敘事教學，在為期僅三週的課程中，審視此一教學方式，對短期色彩課程的學習影響，以作為視覺藝術教育發展與實施多元色彩教學之參考。

關鍵字

數位 ； 影音 ； 敘事 ； 短期色彩教學

並列摘要

Color influences incessantly on people's daily life, as well as physical and mental aspects; moreover, color is the essential element in composing and expressing visual art. Among the field of visual arts, color plays an important role: It can be applied to arts and humanities, business practices, and aesthetics of living. The overall literacy of visual creativity and aesthetic can be exalted through the learning of color. College students are to become the leading force in future society, thus the visual education in college governs the quality of life. For this reason, visual education in college should provide sufficient courses with diverse contents in teaching-on the purpose of developing and enriching students' knowledge of color. The researcher has conducted on contents of color-teaching courses in visual-art related departments among colleges in Taiwan, and previous studies indicate four findings: first, the teaching methods remain traditional; second, there are a few courses combined with characteristics of their own department in teaching; third, only a few courses carried out the concept of creative teaching; last, only a minority of the courses practice digital teaching. Learning about colors is a crucial part in visual art education in college. Apart from basic studies on color, teaching contents should include a more diverse and preceding plan which caters to characteristics of each department, inspiration of creativity and the arrival of digital era. This research has been delivered in the course ”Theory and Application of Colors” from Department of Advertising by digital audio-visual narration of color teaching-collaborating digital technology, sounds and images, narration, cooperating learning, teaching and learning of colors. Moreover, outcome of this preliminary teaching is evaluated by questionnaire of ”Digital audio-visual narration of color teaching”. According to the research, the learning method has gotten pretty great result. Therefore, researcher continues to make the similar teaching methods in a color learning program of the ”Communication and Narration” common course in National Cheng-Chi University, College of Communication. The research will inspect the effect of the teaching method in a short-term color learning course in order to make an example for the development of the visual art education and the execution of multiple color teaching programs.

並列關鍵字

digital ； audio-visual ； narration ； a short-term color teaching

參考文獻

王其敏(2005)。視覺思維與創意教學研究。台北:揚智。

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