挑戰自我極限的數位領導人：安索帕台灣股份有限公司執行長　紀緻謙

The Digital Leader Who Challenges Personal Limits: Chi, Chih ChienX Isobar Taiwan

陳佳瀅(Chen Chia Ying)

《中國廣告學刊》 28期 (2023/03) Pp. 5-16

摘要

被稱為最有藝術氣質的廣告人，紀緻謙從小就展現對藝術的極高熱忱，曾組過樂團，輔仁大學大傳系畢業後更飛往美國紐奧良學習藝術管理，為後來進入廣告圈埋下深深的基礎。為人處世細膩、嚴謹卻溫暖的他，帶領團隊秉持著共榮與分享，他擁有自己獨特的領導方針，喜愛交朋友，在廣告業內隨時保持著謙虛學習的態度，汲取每個人身上特有的優點，從中檢視自己的不足，並向不足之處努力彌補。在數位媒體快速發展的今天，他勇敢的跨出第一步，洞悉數位廣告發展趨勢，引領臺灣廣告產業跟上數位時代的腳步。2018年，紀緻謙加入安索帕台灣ISOBAR，在這個與全球數位代理商有著綿密網路的公司中，他看見臺灣數位廣告與行銷科技都有非常長足的進步，也使他更加努力在這個產業中耕耘。活躍於廣告業界公共事務的紀緻謙，對整個廣告領域也充滿憧憬與期待，不管是擔任4A廣告理事長，亦或是國際各類廣告獎評審身份，他細心地發現許多不同世代、不同地域、不同角色對於做廣告這件事情的優勢，是希望透過與不同族群的攜手努力，持續來創造永續發展的廣告環境。

關鍵字

安索帕台灣 ； 數位行銷 ； 行銷科技 ； 電通集團

並列摘要

Chi, Chih Chien known as the most artistic advertising professional, has shown a high passion for art since a young age. He once had a band and after graduating from Fu Jen Catholic University majoring in Mass Communication, he went to the United States to study art management in New Orleans, laying a deep foundation for his later entry into the advertising industry. Chi, Chih Chien is a person who is delicate, meticulous, and warm in his demeanor. He leads his team with the principles of mutual prosperity and sharing. He has a unique leadership policy, enjoys making friends, and always maintains a humble and learning attitude in the advertising industry, taking advantage of unique features of each person to identify his own shortcomings and strive to improve them. With the rapid development of digital media today, he bravely took the first step, grasped the trends in the development of digital advertising and led the Taiwan advertising industry to keep up with the digital era. In 2018, Chi, Chih Chien joined Taiwan ISOBAR, which has a close network with global digital agencies. In this company, he saw that Taiwan's digital advertising and marketing technology has made significant progress, which also motivates him to work harder in this industry. Chi, Chih Chien who is active in public affairs in the advertising industry, also has a deep admiration and expectation for the entire advertising field. Whether as the chairman of the 4A Advertising Association or as a judge for various international advertising awards, he carefully discovered the advantages of different generations, regions, and roles in doing advertising. He hopes to continue to create a sustainable advertising environment through cooperation with different groups.

並列關鍵字

Isobar Taiwan ； Digital Marketing ； DentsuMB ； Marketing Technology

參考文獻

紀緻謙，2022 年 8 月 18 日，專訪安索帕台灣股份有限公司執行長紀緻謙先生於安索帕台灣股份有限公司會議室，中國文化大學廣告學系臺灣廣告史研究小組。

盧炳勳，2022 年 9 月 2 日，專訪貝立德股份有限公司總經理盧炳勳先生於貝立德股份有限公司會議室，中國文化大學廣告學系臺灣廣告史研究小組。

黃燕玲，2022 年 9 月 15 日，專訪堯智科技顧問管理有限公司創辦人黃燕玲女士於中國文化大學廣告學系數位媒體園區攝影棚，中國文化大學廣告學系臺灣廣告史研究小組。

台北市廣告代理商業同業公會（2017），傑出廣告人暨卓越貢獻獎。取自 http://www.taaa.org.tw/honor/award/107

安索帕（2018），紀緻謙出任台灣安索帕執行長。動腦雜誌，取自 https://www.brain.com.tw/news/articlecontent?ID=46152&sort=