企業國際化對經營績效影響之探討－以台灣電子業為例

To Investigate the Influence of Internationalization of Enterprises on Business Performance-Evidence from Electronic Industries in Taiwan

柯勝揮(Sheng-Huei Ko) ； 陳瑞呈(Jui-Cheng Chen)

《全球管理與經濟》 10卷2期 (2014/12) Pp. 78-93

https://doi.org/10.6565/JGME.2014.10(2).5

摘要

經營對企業績效而言是重要的，只要經營績效好，企業才能永續經營。企業除了用心經營之外，還需有一個夠大的市場來運作。我們周遭鄰國諸如日本、南韓、菲律賓等由土地面積及人口所形成的國內市場皆較大於台灣；因此，國內企業不得不延伸較小的國內市場到較大的國際市場，再發揮國內企業較優質的經營能力，才能創造出好的企業績效。本文藉由台灣電子業在出口外銷、研究密集度、廣告密集度等因素來探討企業國際化對台灣電子業企業經營績效之影響;實證結果顯示企業在國際化起步階段，經由出口外銷、研發、廣告投入等皆有助於提升經營績效。然而，當國際化達到一個適當點後，經營績效開始下滑。因此，國內企業可能要認知自己的能力，在國際化的策略操作下，創造較有利的經營績效。

關鍵字

企業國際化 ； 經營績效 ； 外銷比例 ； 研發密集度 ； 廣告密集度

並列摘要

Business performance of the enterpriseis important. The enterprise can sustain business long if they keep good business performance. We demand a large enough market for us to work out besides we have to work hard. All around us in neighboring countries such as Japan, South Korea, Philippines own a larger domestic market due to big land and more population than Taiwan's. Therefore, we need to extent our relatively small market to international market to compete with them and create a good business performance. We explore the influence of enterprise internationalizing on performance by export business, R&D intensity and advertising intensity in this paper. The empirical results show that the enterprise through the export business, R&D and advertising help to improve business performance in the initial stage of internationalization, and after export business reach an optimum point, the performance begin to decline. In this case, the enterprise may be cognitive own ability to plan managerial strategy and create more favorable business performance. Theenterprisein Taiwan can do nothing but internationalization for business performances.

並列關鍵字

Internationalization ； BusinessPerformance ； R&D Intensity ； Advertising Intensity