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年輕族群郵輪旅遊意願之研究
The Study on the Cruise Travel Intention of Young Tourists
摘要
近幾年在疫情之前的亞洲郵輪人數持續成長，亞洲市場更推翻了年輕人不喜歡搭郵輪度假的說法，因為在亞洲搭郵輪的旅客中，40%是年紀不到40歲以下的旅客，而這個比例低於全球的平均搭郵輪年齡49歲。而郵輪在亞洲屬於新的旅遊方式，因此人們不僅樂於嘗試，更蔚為風尚。本研究中之資料蒐集是採取問卷調查法，發放對象為年輕族群，透過問卷調查蒐集受測對象之偏好認知，採用便利抽樣，透過本研究之分析，從400份問卷中，發現有7成的年輕族群，並沒有體驗過郵輪旅行。郵輪旅遊之年輕族群，目前在台灣郵輪市場還有進步空間。而搭乘過旅客當中，郵輪價格、旅遊天數、服務品質、郵輪設施，這四項因素，是搭乘郵輪重遊的重要指標。
並列摘要
In recent years, cruise customers from Asian grow continually. 40 % of Asian cruise customers are under 40-year old. Comparing to the average passenger age at 49 from global customers, Asian customers has overturned the statement that cruise vacations are not attractive to young people. Cruise vacation is a new way to travel in Asia. This is more than an attempt, but forming a new lifestyle. The data were collected by sending out surveyto young group. Through the analysis, it is found that 70% of the 400 questionnaires Young people have never taken a cruise trip. There is still a long way to go for Taiwan cruise market. Among the passengers who have taken the cruise, the four factors: cruise price, travel days, service quality, and cruise facilities are important indicators of cruise revisiting.