電子書出版策略：讀者對於電子書與紙本書的偏好與運用研究

本文利用問卷調查，訪問一些學生和校外人士。調查他們對電子書與紙本書的喜愛與接受度。我們發現，第一，電子書偏好與購買使用沒有明顯影響閱讀時間優於紙本書。第二，電子書偏好與購買使用沒有明顯影響購買預算與使用紙本書次數。第三，電子書偏好與購買使用會明顯影響對電子書普及觀點及與因電子書放棄使用紙本書的看法。

關鍵字

電子書；購買偏好；紙本書；數位出版策略

並列摘要

This paper adopts the questionnaire survey, review some students and people of outside campus. Investigating their preference and acceptance degree of electronic books and printed books. We find, first, the preference of electronic books and real purchase electronic books do not significantly affect the reading time of E-books rather than printed books. Second, the preference of electronic book and real purchase electronic book do not significantly affectthe budget of purchase and usage count of printed book. Third, the preference of electronic book and real purchase electronic bookssignificantly affect the point of view for both population of E-books and give up printed books due to the preference of E-books.

並列關鍵字

Electronic books ； Preference ； Printed books ； Publishing Strategy

主題瀏覽