The purpose of this study was to analyze the kindergarten's marketing-mix strategy, the specific activity development and the encountered marketing difficulties from the view of service-marketing. This is a case study, taking kindergarten in Tainan county as object to proceed observation, interview, and documentation. The results as following were drawn: 1. The marketing service three-dimensions can be applicable to preschools with some adjustments. 2. The kindergarten service marketing should take substantial internal marketing as the foundation to bring out the excellent parent-teacher interactive marketing and to intensify the external marketing by parents' advertisement. 3. The marketing predicaments encountered by kindergarten were: A. the lack of internal marketing concept B. the limitation of operation cost C. too heavy working load of preschool teachers D. the abnormal competition from other kindergartens.