- 期刊
- OpenAccess
Reluctant Altruism and Peer Pressure in Charitable Giving
並列摘要
Subjects donate individually (control group) or in pairs (treatment group). Those in pairs reveal their donation decision to each other. Average donations in the treatment group are significantly higher than in the control group. Paired subjects have the opportunity to revise their donation decision after discussion. Pair members shift toward each others' initial decisions. Subjects are happier with their decision when their donations are larger, but those in pairs are less happy, controlling for amount donated. These findings suggest reluctant altruism due to peer pressure in charitable giving.
延伸閱讀
- 張愷欣（2020）。A Narrative Analysis of Social Welfare Organizations' Crowdfunding Projects〔碩士論文，國立政治大學〕。華藝線上圖書館。https://doi.org/10.6814/NCCU202001324
- 林家緯（2018）。On the Legitimacy of Non-profit Organizations Operating Community Enterprise。台灣社區工作與社區研究學刊，8(2)，147-167。https://doi.org/10.3966/222372402018100802005
- 謝昶成（2007）。Determinants of donations in not-for-profit organizations〔碩士論文，中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu200700168
- 葉念佳（2011）。Effect of agency problems on corporate charitable donations〔碩士論文，長榮大學〕。華藝線上圖書館。https://doi.org/10.6833/CJCU.2011.00093
- Weinstein, J. (2004). Creative Altruism: The Prospects for a Common Humanity in the Age of Globalization. Journal of Futures Studies, 9(1), 45-58. https://www.airitilibrary.com/Article/Detail?DocID=a0000188-200408-9-1-45-58-a