Purpose: This paper discusses one form of innovation work in the area of human technology and its research at universities with The focus is on how to get swiftly advancing basic research knowledge quickly into product development processes. Design/methodology/approach: The paper discusses a innovation improvement model. Findings: The industrial feedback demonstrates that the innovation improvement model works well in organizing the implementation of basic research into product development Originality: The innovation cycle is new in the area of human technology for conveying basic research findings into industrial innovation process.