民眾閱讀臺灣漫畫動機、態度及行為之研究

閱讀漫畫一直是國人喜愛的休閒活動之一，為使民眾瞭解臺灣漫畫的魅力進而喜歡閱讀臺灣漫畫，本研究以青少年以上之臺灣民眾作為研究對象，旨在探討讀者在閱讀臺灣漫畫時經由休閒知覺自由的滿足後，對閱讀動機與態度的影響，並促進讀者的臺灣漫畫閱讀行為。本研究採立意抽樣，使用問卷調查法以網路與紙本問卷發放並回收一千份有效問卷，研究結果顯示，臺灣漫畫讀者在滿足了自身休閒活動時的心理需求後，提高了他們的閱讀動機與閱讀態度，並對臺灣漫畫讀者的閱讀行為產生了正向的影響，願意持續地從事閱讀臺灣漫畫這一項休閒活動。

關鍵字

休閒知覺自由；閱讀態度；閱讀行為；閱讀動機；臺灣漫畫

並列摘要

Reading comics has always been one of the favorite leisure activities of Taiwanese people. To attract Taiwanese people to read and love Taiwanese comics, this study investigates whether Taiwan comics readers will improve their reading motivation and attitude and jointly promote their reading behavior by satisfying their perceived freedom of leisure. This study uses the questionnaire survey method based on purposive sampling to distribute through both online and paper questionnaires and collect one thousand valid responses. The results of the study show that after satisfying their psychological needs during leisure activities, Taiwanese comic readers will improve their reading motivation and reading attitude, which will positively affect the reading behavior of Taiwanese comic readers, and they are willing to continue to engage in reading.

並列關鍵字

Perceived Freedom of Leisure ； Reading Attitude ； Reading Behavior ； Reading Motivation ； Taiwanese Comics

參考文獻

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張芳全、王平坤（2012）。新移民子女與非新移民子女的文化資本、閱讀動機與閱讀行為之研究。臺中教育大學學報：教育類，26(1)，55-89。doi:10.7037/JNTUE.201206.0055【Zhang, F.-C., & Wang, P.-K. (2012). A study on family cultural capital, reading motive and behavior of children of new-immigrant women and non-new-immigrant women. Journal of National Taichung University: Education, 26(1), 55-89. doi:10.7037/JNTUE.201206.0055 (in Chinese)】

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民眾閱讀臺灣漫畫動機、態度及行為之研究

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