臺灣大專院校女學生之減重瘦身資訊需求與資訊行為

本研究透過訪談法探討臺灣大專院校女學生規劃與執行減重瘦身的資訊需求與資訊行為。研究結果發現促成大專院校女學生減重瘦身動機原因來自「有所追求」的個人因素與「特殊時機」的情境因素，資訊需求集中於運動資訊及飲食資訊，而在規劃時的主要資訊尋求管道為搜尋引擎，其次為社群媒體，在尋求資訊過程中曾遭遇資訊正確性難以判斷、搜尋結果不理想、資訊量過大、金錢與時間成本過高等困難。本研究建議資訊提供者的資訊更新頻率應即時且新穎，分享經驗與資訊時須謹慎其真實性與權威性，而尋求減重瘦身資訊的大專院校女學生可參考研究結果審視資訊的正確性。

關鍵字

大專院校女學生；資訊行為；資訊需求；減重瘦身

並列摘要

This study investigates the weight-loss information needs and information behaviors of female college students in Taiwan through interviews. The results showed that the primary reason that motivated female college students' weight loss came from the personal factor of "goal pursuit" and the conditional factor of "special timing." The type of information needed most was related to "exercise and fitness" and "diet and nutrition." In the planning process, the main information-seeking channels were search engines, followed by social media. The female college students found it challenging to judge the correctness of their obtained information because the search results were not ideal, the amount of information was too large for them to process, and the cost of money and time was extremely high. This study recommends that information providers update information as frequently as possible, and the experiences and information should be shared with caution concerning its authenticity and authority. When seeking information on weight loss, female college students may consider the correctness of the information in light of the research findings.

並列關鍵字

Female College Students ； Information Behavior ； Information Needs ； Weight Loss

參考文獻

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