- 期刊
Relationship among Word-of-Mouth, Customer Value and Repurchase Intention for Online Travel Products: Evidence from Taiwan
並列摘要
This study mainly investigates the relationships among customer value, customer satisfaction, word-of-mouth, and repurchase intention. Online Travel products (Ezfly) was selected as the object of this study. 450 questionnaires were provided and 400 valid replies were received. This study uses the structural equation model to empirically explore the relationships among customer value, customer satisfaction, word-of- mouth, and repurchase intention. The results indicate customer satisfaction has an effect on word-of-mouth and repurchase intention through customer value, and customer value has a partial mediating effect.
延伸閱讀
- 柴康偉、歐瑋明、蔡爭岳、顧倩（2019）。Diagnosing the relationship between brand image and online words-of-mouth of shopping websites: An empirical study in Taiwan。管理資訊計算，8()，24-34。https://doi.org/10.6285/MIC.201908/SP_01_8.0002
- Bajpai, A. (2016). A Study of Consumer behavior in Online buying and E-tourism:Evidence from India and Taiwan [doctoral dissertation, Chung Yuan Christian University]. Airiti Library. https://doi.org/10.6840/cycu201600107
- 吳文雄（2006）。An Exploratory Study of Reintermediation of Taiwan Travel Industry in the E-Commerce Environment。資訊管理學報，13(1)，243-269。https://www.airitilibrary.com/Article/Detail?DocID=16085752-200601-13-1-243-269-a
- Chen, T. Y., Chen, C. B., & Tsung, C. Y. (2007). Cause-Effect among Relationship Selling Behaviors, Trust and Relationship Value: A Study of International Airlines in Taiwan. Pan-Pacific Management Review, 10(2), 1-28. https://www.airitilibrary.com/Article/Detail?DocID=15627705-200707-10-2-1-28-a
- GENG, L. C. (2016). Exploring Analysis of the Impact of Brand Value in Strengthening the Relationship Value: The Study of Airline Industry in Taiwan [master's thesis, National Taipei Uinversity]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0023-1303201714250584