People are rising the demand for coffee, Taipei, Taiwan were elected as the one of the world's best coffee city. The owners of café shop are more committed to build personal branding style places, to provide different shopping experiences and fun for customers. The study was to investigate café shop owners' customer value and customers' place attachment toward individual café shops and to explore the connections between customer value and place attachment. This is an exploratory study, in order to make a more complete and rigorous study, the qualitative research method and purposive sampling were used, thus, three individual cafe shops and their consumers were selected as the research participants. Research found that there were connections between customer values of café shop owners and place attachments of customers. Practically, the owners should take care customers' needs, as well as, customers should understand owners' operational philosophy, in order to keep the sustainable management of the individual café shops.