澎湖地區民眾早期海域遊憩經驗對生態觀光認知與地方依戀之研究

本研究旨在探討澎湖地區民眾早期海域遊憩經驗對生態觀光認知與地方依戀之因果關係，並試圖建構因果模式。本研究採用問卷調查法，以澎湖地區18 歲以上的居民，作為研究的對象，以立意抽樣的方式蒐集樣本，共計蒐集482 份問卷樣本，運用SPSS for Windows 12.0 版與 LISREL8.80 版等兩項統計軟體進行分析。透過SEM 結構方程模式統計方法進行資料處理，並探討其分析結果與因果意涵。本研究經由結構方程模式的分析後，發現澎湖地區民眾之早期海域遊憩經驗會透過生態觀光認知對地方依戀造成影響，因此可得知生態觀光認知在整個因果模式中扮演中介變項之角色。本研究透過探討澎湖地區民眾早期海域遊憩經驗對生態觀光認知與地方依戀之因果模式，藉此為澎湖地區發展觀光最適當之發展方式與建議事項，冀能對日後澎湖地區發展觀光活動時，能夠有一參考指標。

關鍵字

早期海域遊憩經驗；生態觀光認知；地方依戀

並列摘要

The aim of the study was to investigate the causality relationship among the effect of early-life coastal recreation experience upon ecotourism cognition and place attachment. Also, it was to build the causality model. Questionnaires were performed in the study and the subjects were the native residences of Penghu over 18 years old, who were purposively sampled. It collected to 482 effective samples of this survey and used LISREL8.80 for analysis. The data processing was through Structural Equation Modeling. The results were found that people in Early-life coastal recreation experience through the use Ecotourism cognition impact on Place attachment, thus learned that Ecotourism cognition in the whole causal model played in the role of mediating variable. Also, they were to provide the most appropriate Penghu tourism development with the recommendations for the mode of development, a view of the future development of tourism activities in Penghu and able to there is a reference index.