休閒漁池遊憩吸引力與體驗滿意度之關係－以體驗價值為中介之效果

The Relationships among the Recreation Attraction and Experiential Satisfaction of Leisure Fishpond: Taking Experiential Value as a Intervening Variables

黃振紅(Chen-Hung Huang) ； 呂碧琴(Pi-Ching Lu)

《臺大體育學報》 28輯 (2015/03) Pp. 47-57

https://doi.org/10.6569/NTUJPE.201503_(28).0005

摘要

本研究旨在瞭解休閒漁池的遊憩吸引力、體驗價值與體驗滿意度之關聯性，檢視體驗價值在遊憩吸引力與體驗滿意度間的中介效果。以大台北地區之休閒魚池釣客為對象，採問卷調查法，經立意取樣480人，回收有效問卷386份（佔80.4％）。以皮爾森積差相關及階層迴歸進行分析，研究結果發現：一、休閒漁池釣客以男性為主（佔85.5%）、年齡以20～29歲者居多（佔36.5%）、參與釣魚頻率以間隔七天以上一次者為最多（佔40.9%）。二、「遊憩吸引力」對「體驗價值」有顯著正向影響。三、「遊憩吸引力」對「體驗滿意度」有顯著正向影響。四、「體驗價值」對「體驗滿意度」有顯著正向影響。五、「遊憩吸引力」會透過「體驗價值」的中介影響，進而對「體驗滿意度」有顯著的影響效果。根據研究結果建議，提供優質服務之體驗價值及樂趣的獲得乃增進休閒漁池釣客的體驗滿意度之關鍵因素；而休閒漁池遊憩吸引力的強化與提升是值得加強推廣的發展目標。

關鍵字

釣魚 ； 價值知覺 ； 休閒活動 ； 中介變項

並列摘要

The goals of the study were to explore the relationships among recreation attraction, experiential value, and experiential satisfaction, and to test the intervening effect of experiential value between recreation attraction and experiential satisfaction. Purposely sampling 480 fishing tourists were asked to fill a questionnaire, and 386 were effective questionnaire (80.4%). Data were analyzed by the Pearson's correlation coefficient and hierarchical regression analysis. The findings were as fellows: 1. men were the main tourists to visit the leisure fishpond (85.5%), most of them were at the age of 20-29 (36.5%), and most of them visited the fishpond over a week (40.9%). 2. recreation attraction effected experiential value positively. 3. the recreation attraction effected the experiential satisfaction significantly. 4. the experiential value effected the experiential satisfaction remarkably. 5. the experiential value showed an intervening effect on the recreation attraction and led to a positive effect on the experiential satisfaction. As above mention, the study suggested: 1. providing high quality experiential value and pleasure of leisure fishpond was a key point to improve the experiential satisfaction of tourists. 2. increasing the recreation attraction of leisure fishpond was a valuable developing goal to promote the marketing of leisure fishpond.

並列關鍵字

fishing ； perceived value ； recreation activity ； intervening variable

參考文獻

全紹愷(2013)。布農族節慶活動吸引力、體驗價值、重遊意願之關係研究─以南投縣信義鄉為例。嶺東科技大學。

吳明隆、涂金堂(2005)。SPSS 與統計應用分析。臺北市:五南。

李明儒、陳雅捷(2010)。島嶼遊客體驗價值、滿意度以及重遊意願之研究─以澎湖吉貝嶼、七美嶼爲例。休閒產業管理學刊。3(1)，1-18。

李炳昭、陳一之(2009)。登山步道遊憩吸引力、服務品質、遊客滿意度與忠誠度影響模式建構之研究。休閒產業管理學刊。2(2)，48-65。

沈進成、趙家民、陳金北(2007)。游泳健身俱樂部吸引力、服務品質、滿意度及忠誠度影響關係之研究─以清泉灣水上世界為例。生物與休閒事業研究。5(2)，70-89。