國民運動中心OT委外可行性評估架構分析

A Study of the Feasibility Framework for Outsourcing the Civil Recreational Centers

簡全亮(Chuan-Liang Chen) ； 林聯喜(Lien-Hsi Lin) ； 周宇輝(Yu-Hui Chou)

《臺大體育學報》 30輯 (2016/03) Pp. 11-21

https://doi.org/10.6569/NTUJPE.2016.30.02

摘要

本研究探究政府積極推動籌建之國民運動中心計畫，分析OT 可行性評估報告書應當涵蓋之架構、內容要點與其執行重點，期能協助提供政府業務承辦單位，於辦理民間參與國民運動中心可行性評估作業時，作為可行性評估作業品質管控的參考，進而提高設施興建完成後OT 委外招商成功的機會。研究使用文獻分析及德爾菲法，形成國民運動中心OT 委外可行性評估作業組成之內容要點，接著運用分析網路程序法 (ANP) 建立內容要點之權重值。結果顯示OT 可行性評估作業中，最重要構面為「政策目的可行性」，構面中5 項內容要點之權重均高於權重平均數4.35。「建築計畫可行性」構面是次要之構面，其內容要點以「運動空間設施設計，符合市場需求與定位」權重為較高 (大於4.35)；「財務可行性」構面權重排序為第3，構面中以「財務推估結果具有委外誘因」、「訂定公益服務 (或回饋) 條款內容合適」和「營運收入預估合理」等內容要點之權重較高 (大於4.35)。「市場可行性」構面重要性排序第四，權重較高 (大於4.35) 之內容要點為「定益目標客群、並調查消費意願」。最後，「營運監督管理可行性」構面及其內容要點，首次於同質性研究中被納入為可行性評估作業階段之重點。

關鍵字

促進民間參與 ； 營運-移轉

並列摘要

To enlarge the successful percentage of outsourcing the civil recreational centers for the government and help supervise the quality control when processing such feasibility studies, this study presented a framework and indicators for assessing the feasibility study of outsourcing the civil recreational centers. With the intensive literature review and conduction of the expert Delphi survey, this study constructed the dimension and indicators of outsourcing the operation of civil recreational centers to private sectors and found out the weight of each dimension and indicator through the analytic network process. This study found that the most important dimension was ＂the policy orientation＂ with the highest weighted average of 4.35, followed by the dimension of ＂the architectural programming feasibility＂ in which the most essential indicator was ＂the design of the sporting space fits the market positioning and demand＂. The third important dimension was ＂the financial feasibility＂ in which the indicators of ＂the financial incentive for outsourcing the management of the venue＂, ＂the proper charity request on the operation team＂, and ＂the reasonable income assessment＂ were the most important indicators. The fourth important dimension was ＂the market feasibility＂ in which the ＂identifying targeted market and survey on the consuming intention＂ was the most import indicators. The last important dimension was the ＂feasibility of supervising the operator＂ that was first listed as the important dimension in the feasibility study stage.

並列關鍵字

participation of private sectors on public building ； operation-transfer

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