探討傢俱用雨傘架組合單元之創意設計與行銷策略分析

A Case Study of Innovation Design and Marketing Strategy-The Furniture Umbrella Stand

周秀蓉(Hsiu-Jung Chou)

《商業現代化學刊》 7卷3期 (2014/03) Pp. 69-87

https://doi.org/10.6132/JCM.2014.7.3.05

摘要

本創意發想於解決傳統的雨傘架「固定式」、「晴天時使用次數少」、「功能單一性」、「使用範圍狹小」等問題，透過創意思考改良後，增加「多用途功能性」、「新型移動式」、「增加使用頻率」等效能為發想概念。本產品主要包括傘架主體，傘架主體界定出中空部，可供具有固結部之椅俱、桌俱、置物櫃利用其對應中空部嵌固之固結部組設於雨傘架組合單元上方，藉此使用者可視其使用需求靈活組成椅俱、桌俱、置物櫃等任一種傢俱型態，並且，每個腳架皆設有升降調整結構，藉由螺固件螺進螺孔並穿進不同之穿孔以調整腳架之高度，結合上方桌椅配件並以螺絲支撐固定，達到多種變化之效果，桌椅配件之變換過程透過螺絲固定；當雨傘架組合單元未插置傘俱時，即可具有椅俱、桌俱、置物櫃之功效，於擁擠生活空間使用。

關鍵字

傢俱 ； 雨傘架 ； 創意發明 ； 行銷策略

並列摘要

The inventor was seeking a solution to avoid product with traditional stationary type, infrequent usage in sunny days, single function, and constricted application. The Furniture Umbrella Stand provides multi-function, mobile new design, and increase frequency of usage. This product comprises one main body of umbrella stand, one modular chair seat, one modular table top, and one modular storage compartment. The hollow main body of umbrella stand is designed to be incorporated with modular units such as chair seat, table top, and storage compartment when needed. With this incorporated structure, users can combine this modular set to the needed function to meet their different demand. Each pedestal of umbrella stand is with mechanism of adjustable height, using the fasteners to joint into the holes in different height on the pedestal to have needed height of the whole unit. The modular chair seat and table top are with the fastening mechanism, fasteners need to be jointed to incorporate the umbrella stand with chair seat or table top when these two units are required. This unit can be chair, table, or storage compartment when there is no umbrella in it; it is highly beneficial for users live in a restricted space.

並列關鍵字

Furniture ； Umbrella Stand ； Innovation ； Marketing Strategy