蒜頭糖廠觀光吸引力之研究

An Empirical Study of Tourism Attractive-A Case Based on Suan-Tou Sugar Refinery in Chia-Yi

劉泳倫(Yung-Lun Liu) ； 鄒哲宗(Che-Tsung Tsou) ； 王紫蒨(Tzy-Chien Wang)

《稻江學報》 5卷2期 (2012/08) Pp. 3-20

https://doi.org/10.7018/JTU.201208.0003

摘要

本研究目的在探討前往蒜頭糖廠遊客之觀光吸引力，以蒜頭糖廠遊客為對象，共發出450份問卷，得到有效問卷428份，以描述性統計、因素分析、獨立樣本t檢定、單因子變異數分析、皮爾森積差相關與多元迴歸進行統計分析，研究結果發現：1.觀光吸引力量表因素分析，得到「產品美食」、「文化建築」、「遊憩資源」、「景觀設施」四個因素。2.到訪遊客以未婚、年輕的學生居多，且女性多於男性。3.蒜頭糖廠觀光吸引力以「糖廠小火車」為最高。4.不同人口統計變項在觀光吸引力達顯著差異。5.觀光吸引力與旅遊滿意度、重遊意願呈現正相關。6.觀光吸引力對旅遊滿意度及重遊意願具有預測力。根據分析結果，本研究不僅對主管單位提出建議，亦對後續研究者提供後續研究方向。

關鍵字

蒜頭糖廠 ； 觀光吸引力 ； 滿意度 ； 重遊意願

並列摘要

The aim of this study is to investigate tourism attractive possessed by Suan-Tou Sugar refinery located in Chia-Yi. We conduct this research with the tourists who particularly visited Suan-Tou Sugar refinery before and we also use a variety of quantitative methods to analyze the data we collected. We issued 450 questionnaires and collected effective 428 of them, then examine the data by descriptive statistical analysis, factor analysis, and Pearson product-moment correlation, t-test, one-way ANOVA and multiple regression analysis. The findings are as follows: 1. After conducting the factor analysis, there are four major attractive factors which drive the tourists to go sightseeing at Suan-Tou Sugar refinery, these factors are ”favorite food”, ”antique buildings”, ”the amusement and entertainment facilities”, ”the arrangement of landscape and horticulture”.2. Background variables: Most of the visitors are unmarried, undergraduate, high school students. And, we find female is more than male in the gender background.3. The most attractive and highly scored scenery is ”The old small train pulled by a steam locomotive”.4.The demographical difference appears of great significance on tourism attractive.5. The tourism attractive, satisfaction and willingness of revisiting appear positive correlation.6. The tourism attractive can be practically applied to predict the tourist satisfaction and willingness of revisiting. Based on these findings, this study would submit some pragmatic suggestions that can be very useful for the functional managers. It is also provide an orientation for future researchers.

並列關鍵字

Suan-Tou Sugar refinery ； tourism attractive ； travel satisfaction ； revisiting willingness