台灣地區海水浴場遊憩資源開發經營之研究

A Study of Development and Operation of Recreation Resources of Lidos in Taiwan

黃長發(Fa-Chang Huang)

《運動與遊憩研究》 2卷2期 (2007/12) Pp. 153-180

https://doi.org/10.29423/JSRR.200712_2(2).0010

摘要

本研究選定北部與中南部之8處海水浴場，針對不同海水浴場所在地區、性別、婚姻狀況、年齡、個人所得，和教育程度之海水浴場遊客，探討海水浴場運動休閒遊憩活動的硬體設施、設備與軟體服務部份的評價，以及經營管理等議題。因素分析發展出「景觀」、「運動休閒資源開發」、「清潔設施」、「活動附屬設施」、「場地」與「經營管理」等6個因素。相關分析顯示「景觀」、「清潔設施」與「經營管理」之間的相關程度最高，具相互影響關係。獨立樣本t檢定顯示不同海水浴場所在地區與性別均達到顯著差異，多變量分析顯示年齡、教育程度、婚姻狀況與個人月收入均達到顯著交互作用。本研究藉由瞭解海水浴場遊客的遊憩動機，以及對軟、硬體方面的評價，可延伸出許多遊客所著重的遊憩要求，並有助於經營管理部門，掌握遊客潛在需求，進而開發可滿足這些需求的服務，並且達成開拓客源、提升遊憩資源使用頻率的目的。期望研究結果能夠提供海灘、水域活動遊憩之相關經營、管理單位，發展水域活動或提升軟硬體等設施、設備與服務的品質評價之參考依據。

關鍵字

海域 ； 遊憩 ； 遊憩資源 ； 服務設施 ； 經營管理

並列摘要

Several issues including visitors' comments on hardware facilities of sports and leisure activities, equipments, service and management according to the location of different lidos, visitors' gender, marital status, age, personal income and education background in selected eight lidos in Northern, Middle and Southern of Taiwan. Six factors, like ”view”, ”developments of sports and leisure resources”, ”cleaning facility”, ”affiliated facilities for activity”, ”field” and ”operation management” were built in factor analysis. Results of Pearson analysis were shown that ”view” and ”cleaning facility” had the highest positive relationship with ”operation management” and influenced on each other. T-test indicated that the location of different lidos had significant difference with gender. MANOVA analysis revealed that age, education background, marital status had significant interactions with individual monthly income. By knowing the leisure motivation of visitors and their comments on software and hardware facilities of a lido, the outcome of this study could be extended to understanding of visitors' actual needs for leisure. It is very useful for the management of a lido to have the information of visitors' potential demands in order to create advance services for satisfying these demands, and on the other hand, to develop new customers and raise the usage frequency of leisure resources. The results of this study can be referenced by management authorities of beaches and watering activities or as a basis of development of watering activities, upgrade of software and hardware facilities, quality or comments of equipment and service.

並列關鍵字

Lido ； Leisure ； Leisure resources ； Service facility ； Operation management

參考文獻

王志明(2000)。臺灣地區濱海遊憩地及其活動之研究。中國文化大學地學研究所。

王貞怡(2004)。獅頭山風景區遊客特性、遊憩活動偏好與滿意度關係之研究。世新大學觀光學系。

王國君(1993)。海岸地區遊憩特性及環境偏好之研究－以墾丁國家公園南灣海域爲例。國立中山大學海洋資源學系。

海水浴場介紹

臺灣觀光旗鑑景點－海水浴場