“臺中洲際棒球場”興建後之效益評估

研究目的爲了解臺中洲際棒球場興建後在經濟、環境、社會文化的影響，及探討管理者、居民、消費者對興建該球場的認知與態度。研究設計採用先質性後量化的混合研究方式，質性階段包括實地觀察、焦點團體和深入訪談。接著根據質性資料的分析，發展問卷，進行較大規模的調查。問卷發放採隨機抽樣，詢問有去過洲際棒球場的受訪者對該球場的認知和態度，有效問卷117份。結果顯示在經濟影響方面，有球賽時會帶來人潮、增加當地商家收入，無球賽時則冷冷清清。有受訪者提到該球場使用率偏低，認爲球場週遭應發展爲商圈，才能提高球場興建的整體效益。在環境影響方面，比賽期間會嚴重塞車，但噪音的問題不大，垃圾亦能妥善處理。在社會文化影響方面，由於球場符合國際標準，且球場位於交通便利的地點，因此提供中部地區居民觀賞國際賽事的機會。另外，由於球場外觀頗爲搶眼，成爲一個新地標。問卷結果顯示60%受訪者認爲球場未充分利用。消費滿意度爲中等。多數受訪者(39%)認爲洲際棒球場屬於全臺灣人民的。有關洲際棒球場的其他可能用途，有超過一半以上的人（77人，66%）認爲可以開放給大學棒球隊來練習。有關洲際棒球場當初規劃時的其他可能選擇，大部分的人（50人，43%）仍然認爲還是蓋棒球場最好。

關鍵字

臺中；洲際棒球場；經濟；環境；社會文化

並列摘要

The purpose of the research attempted to investigate the economic, physical and social impacts of Taichung Intercontinental Baseball Stadium on the community. The research utilized mixed methods including qualitative and quantitative data collection. In the qualitative stage, field observations, focus groups, and interviews were used to examine general attitudes toward the stadium. Next, based on the results of the qualitative data analysis, a questionnaire was created. One hundred and seventeen participants were recruited by convenience sampling to answer the questionnaire. The results showed that for economic impacts, the baseball games held in the stadium would bring the crowd to increase the income of local businesses. However, respondents mentioned that the usage of the stadium was low and suggested that the district around the stadium should be further developed. For the environmental impacts, the traffic congestion was serious when there were games held in the stadium. Noise and garbage, however, were not a big problem. For the social and cultural impacts, the stadium located in an easily accessible location provided residents in the middle of Taiwan an opportunity to watch international baseball competitions. In addition, because the stadium has a quite eye-catching appearance, it has become a new landmark in Taichung. Moreover, the results of questionnaire data analysis showed that 60% of respondents replied that the stadium was not fully utilized. A general level of satisfaction for the experience of attending games held in the stadium was average. Thirty-nine percent respondents thought that the Intercontinental Baseball Stadium belongs to the people in Taiwan. As for other possible uses of the stadium, more than half of the participants (77 people, 66%) agreed that the stadium might be open to University baseball teams to practice. For a question about whether there was a better substitute for the Intercontinental Baseball Stadium, 50 people (43%) still believed that building a baseball stadium was the best choice.