花蓮地區溯溪遊客體驗效益之分析

An Analysis of Experience Benefits of Stream Tracing Participants in Hualien

朱苑綺(Yuan-Chi Chu) ； 黃琇瑩(Hsiu-Yin Huang) ； 林韋儒(Wei-Ju Lin)

《運動與遊憩研究》 5卷3期 (2011/03) Pp. 62-69

https://doi.org/10.29423/JSRR.201103_5(3).0005

摘要

花蓮位處臺灣東部，獨攬好山好水，日漸便利的交通及週休二日的帶動，對旅遊的體驗，逐漸趨向於新奇、多樣化、個性化及有挑戰性的活動，如：溯溪、泛舟、潛水及登山健行等。本研究目的爲探討花蓮地區溯溪遊客在溯溪前的期望與體驗後認知之差異，並分析其社經背景、遊程經驗、整體滿意度與重遊意願，以對未來規劃或研究溯溪活動發展之參考。方法：與溯溪業者進行深度訪談，對花蓮的溯溪現況作初步瞭解；再以「溯溪體驗問卷」作爲工具，以參與花蓮溯溪活動之遊客爲研究對象，採便利非隨機抽樣法，獲得有效樣本399份，有效率達82%，所得資料以描述性統計、因素分析及配對樣本t檢定加以分析。結果：一、由溯溪前體驗問卷效益分析後提出之四個構面，依序爲舒壓效益、社交效益、教育效益及心理效益。二、溯溪前後，對舒壓效益有高度期待及高度滿意。三、重遊意願較低之原因爲路程太遠。四、配對樣本t考驗，遊客體驗後認知滿意度提高。結論：溯溪活動不受性別影響，且整個溯溪活動在指導員帶領下，遊客皆有美好體驗經驗。建議：溯溪業者可透過媒體建立良好形象，並加強指導員生態解說能力，讓遊客除了有愉快溯溪之行，還可藉此灌輸遊客生態永續之觀念，使溪流生態環境得以生生不息。

關鍵字

溯溪 ； 體驗效益 ； 滿意度

並列摘要

Hualien county, located in the east of Taiwan, is rich in unique landscapes. Due to the convenient transportation and the two-day-off per week policy, recreation experiences in Hualien tend to include activities that are novel, with varieties, personalized and challenging, such as stream tracing, rafting, diving and hiking. This research aims to investigate the difference of stream tracing participants' expectations and their real experiences. By analyzing participants' demographic information, trip experiences, over-all satisfaction and intention to revisit, the results will be valuable references to future plan and research in stream tracing. In-depth interviews were conducted with stream tracing operators to understand the current situation of the business. A self-developed questionnaire was used as the instrument to collect data. The sample was stream tracing participants in Hualien. The convenience sampling was adopted. 399 effective questionnaires were received with the response rate of 82%. Descriptive statistics, factor analysis and paired t-test were used for data analysis. Four benefits of stream tracing were resulted from factor analysis: pressure relieving, social interaction, educational benefits and psychological benefits. Participants revealed the highest expectation and satisfaction in pressure relieving benefits. Long distance was the reason for low intention to revisit. According to the results of paired t-test, perceived satisfaction of participants was significantly increased after stream tracing. In conclusion, participants attained satisfied stream tracing experiences under the guidance from professional instructors despite gender difference. It is suggested that stream tracing operators may build up their positive image through media. They can also improve the ecological interpretation techniques of stream tracing instructors. As a result, participants can not only experience an enjoyable trip but also learn about sustainable tourism to protect the stream ecology.

並列關鍵字

River Tracing ； Experience Benefits ； Satisfaction

參考文獻

林聖宗(2002)。溯溪的傳奇世界。臺北:人人出版社。

陳美吟(1985)。遊憩體驗之研究─以楓林瀑布、擎天崗、太平山實例調查。臺灣大學森林研究所。

汪靜明(1996)。河川生態保育原理。環境教育季刊。31，27-53。

Diver, B. L.,Toucher, R. C.(1970).Toward a behavioral interpretation of recreation engagement, with implications for planning, element of outdoor recreation planning.Elements of Outdoor Recreation Planning.(Elements of Outdoor Recreation Planning).

Ittelson, W. H.(1978).Environmental perception and urban experience.Environmental and Behavior.10(20),193-213.