休閒農場餐廳服務品質之研究－以松田崗創意生活農莊為例

A Study on Service Quality of the Leisure Farm Restaurant-Using Sontenkan Living Farm as an Example

翁婉茹(Wan-Ju Weng) ； 吳滿財(Man-Tsai Wu)

《休閒暨觀光產業研究》 2卷1期 (2007/10) Pp. 97-105

https://doi.org/10.6158/JLTIR.200710_2(1).0006

摘要

本研究目的在探討遊客對於休閒農場餐廳服務品質為何。經因素分析研究結果顯示，萃取出四個服務品質量因素構面，分別為「服務關懷性」、「服務可靠性」、「服務有行性」與「服務正確性」；經變異數分析後發現，遊客「年齡」對於「服務有行性」、「用餐整體評價」、「願意再來消費」、「推薦親友前來」，以及「收費價格合理」有顯著影響；經t檢定分析後發現，「收費價格合理」對於「用餐整體評價」、「願意再來消費」、「推薦親友前來」有顯著影響。

關鍵字

休閒農場 ； 服務品質 ； 餐飲服務

並列摘要

The purpose of this research to realize how the service quality in leisure farm restaurant is. Based on results, four factors of service quality found, including empathy, reliability, tangible and assurance. The variable of tourist's age has significant influences on service tangible, overall of satisfaction, willingness of reconsume, willingness of recommend, and fair pricing by using ANOVA. Finally, the variable of fair pricing has significant influences on overall of satisfaction, willingness of reconsume, willingness of recommend by using t-test.

並列關鍵字

leisure farm ； service quality ； hospitality

參考文獻

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