弱勢族群在主題樂園內休閒的滿意度影響之研究－以劍湖山世界為例

The Study of Minority Groups Leisure Satisfaction Influences in the Theme-Park-A Case Study of Janfusun Fancy World

丁誌魰(Chih-Wen Ting) ； 劉淑禎(Shu-Chen Liu)

《休閒暨觀光產業研究》 4卷2期 (2009/10) Pp. 1-22

https://doi.org/10.6158/JLTIR.200910_4(2).0001

摘要

本研究係探討弱勢族群參與休閒活動的滿意度，並試圖了解公益團體的支持是否可增進弱勢族群參與休閒活動的行為意圖。透過問卷來調查弱勢族群對於休閒活動的阻礙因素、參與主題樂園的休閒活動之服務品質、滿意度及遊後行為意圖，並利用線性結構關係模式及交互效果的迴歸方法來分析這些變數的關係，期望對弱勢族群、公務部門和業者都能有所貢獻。本研究結果顯示：（一）休閒阻礙對於弱勢族群參與休閒行為有顯著負向的影響，其中又以交通及費用為最主要的問題。 （二）弱勢族群對於主題樂園服務品質的滿意度呈肯定的態度。（三）服務品質會顯著正向影響其滿意度。（四）滿意度會顯著正向影響其行為意圖。（五）公益團體的支持會降低休閒阻礙在行為意圖的影響度。依本研究結果建議：公益團體應和業者連結回饋社會，提供休閒資訊和不定期舉辦旅遊活動，讓弱勢族群參與實際休閒活動，體驗休閒所帶來的益處。

關鍵字

弱勢族群 ； 休閒阻礙 ； 服務品質 ； 滿意度 ； 行為意圖

並列摘要

The purpose of this study is tried to explore the satisfaction when minority groups participate in leisure activities. And also try to understand whether or not the support of minority groups to promote participation in leisure activities intentions. Through a questionnaire to investigate disadvantaged groups about the constraints factors of the leisure activities, participating in the theme park of the leisure activities of service quality, satisfaction and behavioral intentions after the tour. And to make use of linear structural relationship model and the interactive effects of regression analysis of these variables the relationship between the expectations of the disadvantaged groups, public sector and industry can contribute to. The results of this study showed that: (Ⅰ) Leisure constraints have a significant impact for minority groups to participate in leisure behavior, with its traffic problems and the cost are the largest leisure constraints issues. (Ⅱ) Minority groups were satisfied with the quality of positive attitude for theme park and services. (Ⅲ) The support of public interest groups will reduce leisure constraints' effectiveness in leisure behavior. (Ⅳ) The quality of service will affect their satisfaction significantly. (Ⅴ) Satisfaction will be a significant impact on the intention of their activities. The results of this study recommends that: public interest groups and industry should be linked to contributing to society by providing leisure information and held irregularly tourism activities, so that minority groups could participate the actual leisure activities and experience the benefits arising from recreation.

並列關鍵字

Minority groups ； leisure constraints ； service quality ； satisfactory ； behavioral intentions

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