台灣汽車零配件業在捷克之投資

歐洲聯盟會員國達到27個，讓整個汽車產業的生產和銷售市場成長，在汽車生產方面需要眾多衛星工廠來形成產業供應鏈。當前西歐汽車生產有成本太高等問題，由於中、東歐國家有低成本等競爭優勢，因此生產線開始移到中、東歐國家，造就了捷克汽車產業蓬勃發展。台灣的汽車產業發展，至今仍無法成功獲得關鍵技術－引擎，所以台灣汽車產業無法整車出廠銷售，只能汽車整車組裝、汽車零件的生產銷售，但是台灣有堅強的工業設計、活躍的中小企業、模具工具的蓬勃發展，以及全球運籌和管理等競爭力，故台灣的汽車產業發展，目前只能以OEM或ODM的模式生產汽車零組件或組裝，再逐步發展環保節能汽車。本文選擇捷克汽車產業作為研究對象基於：一、低生產成本。二、地理位置。三、高人力素質三要素。本文將由三面向討論分析：一、全球與中、東歐汽車經貿市場；二、捷克汽車產業發展現況；三、台灣汽車產業發展型態和競爭力分析。

關鍵字

歐洲聯盟；產業供應鏈；競爭優勢；捷克汽車產業；全球運籌

並列摘要

The 27-member EU provides for the entire car industry the dramatical growth of market and product. It needs vast satellite factory to form the industrial supply chain in the car industry. Currently, the car product of western countries has the problem of high cost and has started to move the product line into the Middle, Eastern counties for competitive advantage of lower cost. Therefore Czech's car industry is developing rapidly and arriving high level. Taiwan's car industry is unable to obtain the core technologies of engine for the development, thus Taiwan is unable to product the whole car. Taiwan can do the entire car assemble and produce the car parts. Nevertheless, Taiwan has the strong industrial design, the active small and middle-sized enterprise, the high development of the mold and tool, as well as the competitive advantage in global logistics and management. Therefore now the development of Taiwan's industry only can be operated in the form of OEM or ODM for the car parts and assembly, but in the future Taiwan can gradually develop the environmental protection and energy saving vehicle too. This article will analyze the following three aspects: (1) the trade market of Middle, Eastern Europe and whole world; (2) the current status of car industry of Czech; (3) analysis of Taiwan's car industry in the field of the development model and competitive strength.