一府二鹿三艋舺文化觀光環境整備滿意度研究

Cultural Tourism in Tainan City, Lugang and Wanhua Environmental Readiness Satisfaction Study

霍鵬程(Peng-Cheng Ho)

《觀光旅遊研究學刊》 6卷2期 (2011/12) Pp. 73-91

https://doi.org/10.29689/JTTR.201112.0005

摘要

「這些年，藝術與文化的經濟學已逐漸茁壯成一個被認可與受到重視的領域，現在它比二十年前，吸引更多研究者的目光。」大衛．索羅斯比（David Throsby）在「文化經濟學」自序如是說。台灣近年來所提倡的「文化創意產業」的理論根據，幾乎等同於大衛．索羅斯比的「文化經濟學」。藉由政府有意提昇文化創意產業、兩岸開放直航，帶動以文化主軸的觀光商機，選擇「一府二鹿三艋舺文化觀光環境整備」為研究主題。研究動機：需先行探求現階段，三個地區文化觀光，各項準備工作進行如何。研究目的：整理歸納一府二鹿三艋舺文化觀光環境整備的項目，透過問卷調查的研究方法，探討三個地區具有住民、專業、學術身份，對於該地區目前環境整備滿意度如何。經本研究結果發現，各地受測者對於一府二鹿三艋舺的行銷、交通、建築設計、食宿管理、文史導覽、人文特色有顯著性的差異。

關鍵字

文化觀光 ； 文化經濟 ； 環境整備

並列摘要

”Recently, the economics of arts and culture has gradually grown to become a recognized and valued field; it now attracts more attention from researchers than it did two decades ago”, says David Throsby in the preface of his book Economics and Culture. The theoretical foundation of Taiwan's cultural creative industry is almost identical to David Throsby's Economics and Culture.Through the government's intentional enhancement of the cultural creative industry and Cross-Strait direct flights, tourism business opportunities focusing on the theme of culture have been generated; by selecting the Cultural Tourism in Tainan City, Lugang and Wanhua: Environmental Readiness Satisfaction Study as the main theme of study, The research motive is: The need to ascertain the current status of readiness concerning the various aspects of cultural tourism in the three regions.The research objective is: Collate and induce items related to cultural tourism environmental readiness in Tainan City, Lugang and Wanhua; through research method such as questionnaire survey, the degree of satisfaction of residents, experts and scholars in the three regions pertaining to the current environmental readiness is determined. The study reveals that there are significant differences in the interviewees' perceptions towards marketing, transportation, architectural design, accommodation management, culture and history guided tours and cultural characteristics in Tainan City, Lugang and Wanhua.

並列關鍵字

Cultural tourism ； economics and culture ； environmental readiness