展覽服務業應變新冠疫情之道－以貿友展覽公司為例

The Approach of PEO to Deal with the Impact of COVID-19 - Wesexpo for Example

張光球(Chang, Kuang-Chiu)

《致理學報》 41期 (2021/11) Pp. 269-287

摘要

新型冠狀病毒（COVID-19，以下簡稱新冠）肆虐，使得全球原有的生活大亂，經濟活動遲滯，直接衝擊的行業即是服務業。雖然新冠疫苗陸續上市使用，但病毒不斷變種，無法預估何時能平息新冠疫情，所以會影響經濟活動多久，無法預測。更糟的是，各國皆無因應新冠疫情的經驗，和應變全球大封鎖的對策，導致反覆式的封城和解封，成為近來的常態，導致許多公司裁員或歇業。對於擔任貿易橋樑的展覽業者而言，如何渡過此危機，考驗著企業主的經驗與智慧。本論文使用文獻分析法說明服務業和個案研究的學理，繼而以深入訪談法探究個案貿友展覽事業股份有限公司，如何應變新冠疫情，維持其服務的品質，穩定客戶的支持度。藉由貿友展覽公司的個案研究（case study），反映業者共同的困境，期能提供同業一個解決的方式。

關鍵字

新冠疫情 ； 個案研究 ； 服務 ； 展覽

並列摘要

COVID-19 has been spreading all over the world, making global economy obstacle, directly on service business. No one knows how long it would take before a vaccine for it. What's worse, every business doesn't have any experience to tackle it, and deal with great lockdowns resulting in many companies closed. It is a challenge for owners' skill and wisdom that PEOs (Professional Exhibition Organizers), as a bridge between exhibitors and visitors, cope with and go through this crisis. This article is a case study to examine Wesexpo how to deal with the COVID-19 impact on the business, and maintain the service quality, less than before, that customers may accept, hopefully becoming a role model for the same trade.

並列關鍵字

COVID-19 ； case study ； service ； exhibition