內部市場導向對員工知識管理能力與創新績效影響之研究

Effects of Internal Market Orientation on Employee Knowledge Management Capability and Innovation Performance

蔡源成(Yuan-Cheng Tsai) ； 李淑芳(Su-Fang Lee) ； 紀文章(Wen-Jang Jih)

《商管科技季刊》 10卷4期 (2009/12) Pp. 593-624

https://doi.org/10.30083/CMQ.200912.0001

摘要

知識經濟的時代科技變化日新月異，企業經營內外部環境的激烈變動，產品生命週期逐漸縮短，爲了能在激烈競爭的環境存活求勝，創新績效乃是企業取得競爭優勢的重要關鍵。然而知識是創新的根源，因此知識管理是企業賴以生存及維持競爭力的重要條件，也是企業持續創新的動力來源。如何從組織內部顧客觀點來激勵員工，使得員工更有意願去取得、轉換、應用與保護知識，以提升員工知識管理的能力，達到企業提升創新績效的目的。本研究以員工觀點來探討大型企業執行內部市場導向對員工知識管理能力與創新績效的影響，並驗證員工知識管理能力對內部市場導向與創新績效關係的中介效果。本研究使用AMOS軟體以線性結構模式來驗證理論模型，並以274份問卷進行實證分析，結果發現：(1)內部市場導向正向影響員工知識管理能力與創新績效；(2)員工知識管理能力正向影響創新績效；(3)員工知識管理能力爲內部市場導向影響創新績效的中介變項。本文最後提出管理意涵與未來研究建議。

關鍵字

內部市場導向 ； 員工知識管理能力 ； 創新績效

並列摘要

Businesses operating in the knowledge economy often effort with a variety of strait challenges, including turbulent environmental changes and uncertainty, rapid technological advancement, and compressed product life cycle. An essential element of business competitive advantage, or even survival, is possession of excellent performance in innovation. Since innovation stems from knowledge, it is crucial that businesses are capable of managing their valuable organizational knowledge. This study investigates how employee willingness and capability to acquire, transform, use, and protect knowledge, and ultimately innovation performance. The theoretical model is tested with the linear structured equation modeling module in the AMOS software. A total of 274 effective questionnaires were returned. Our summary results are as follows: (1) Internal Market Orientation positively affects Employee Knowledge Management Capability and innovation performance, (2) Employee Knowledge Management Capability positively affects innovation performance, (3) Employee Knowledge Management Capability is the mediator of the relationship between Internal Market Orientation and innovation performance. Further, the authors discuss the managerial implications and suggest for future research about these results.

並列關鍵字

Internal Market Orientation ； Employee Knowledge Management Capability ； Innovation Performance