相對績效資訊對投資計畫風險的經濟效果與行為效果：展望理論之運用

The Economic and Behavioral Effects of Relative Performance Information on the Risk of Investment Projects: The Application of Prospect Theory

邱炳乾(Bing-Chyan Chiou)

《商管科技季刊》 12卷4期 (2011/12) Pp. 451-478

https://doi.org/10.30083/CMQ.201112.0004

摘要

過去研究顯示相對績效資訊對工作績效具有經濟效果與行為效果。然而，相對績效資訊對投資計畫風險行為之經濟效果與行為效果的相關研究卻付之闕如。本研究以實驗設計法，透過共變數分析與Wilcoxon 無母數統計檢定發現，相對績效獎酬下的投資計畫風險顯著高於絕對績效獎酬，此一結果在共同不確定程度越高時越顯著。另一方面，在相對績效獎酬下，相對績效資訊的框架效果顯著，因此顯示相對績效資訊對投資計畫風險具有經濟效果，但是在絕對績效獎酬下給予相對績效資訊對投資計畫風險並無影響，顯示相對績效資訊對投資計畫風險的行為效果不顯著。此外，本研究發現辯證責任 (accountability) 可以有效的減緩相對績效資訊的框架效果。

關鍵字

相對績效資訊 ； 展望理論 ； 辯證責任

並列摘要

The previous research had showed the economic and behavioral effect of relative performance information (RPI) on job performance. This study collects data through experiment design and analyzes data through analysis of covariance (ANCOVA) and Wilcoxon non-parameter test to examine the economic and behavioral effect of RPI on the risk of investment projects. The results support the inference that the project risk of relative performance evaluation (RPE) is higher than absolute performance evaluation (APE) and difference of project risk between RPE and APE increases along with high common uncertainty. In addition, the framing effect of relative performance information is significant on the condition of RPE rather than APE. This means that the economic effect of RPI on the project risk is remarkable but the behavioral effect is not. Furthermore, this study corroborates that the accountability mitigates the framing effect of RPI on the condition of RPE.

並列關鍵字

Relative performance information ； Prospect theory ； Accountability

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