動態能力對創新類型之影響－以巨大機械為例

The Effects of Dynamic Capabilities on Innovation-The Case Study for GIANT

顧瑜珊(Yu-Shan Ku)

《海峽兩岸體育研究學報》 7卷2期 (2013/09) Pp. 79-97

摘要

隨著資訊技術和科技革新的突飛猛進，為了因應外在環境的變化，企業除了要整合內部資源及發展策略之外，也需在「探索」與「開發」的活動間進行取捨，以利維持其競爭優勢，本研究目的為利用動態能力觀點瞭解探索型、開發型創新之相互影響為何。採用個案研究方法探討巨大機械股份有限公司之經營策略。研究結論如下：一、動態能力對探索型創新之影響包含：驅動因子是從巨大機械的研發中心建構而成；新產品創意階段中，動態能力中察覺機會為相關；具體化階段中，抓住機會、重新配置之動態能力；而商品化階段中，則為察覺機會之動態能力。二、動態能力對開發型創新之影響：其驅動因子也是由研發中心所創造；創意階段是針對市場中現有顧客和市場需求為主，透過察覺機會而創新；具體化階段中，為抓住機會之動態能力；商品化階段則是在重新配置資產中，與協力廠商做調整。三、探索型創新與開發型創新之關係：巨大機械創立初主要發展為替國外品牌代工，起初是透過國外廠商的技術，提昇自我的製造技術，傾向為開發型創新；隨著發展的演進，則是同時著重探索型創新和開發型創新。

關鍵字

探索型創新 ； 開發型創新 ； 自行車

並列摘要

In a highly competitive market and rapidly changing environment, company not only needs to develop the competitive strategy and differentiated activities, also need to ”explore” and ”development” activities to maintain its competitive advantage. The purpose of the research is using dynamic capabilities perspective on exploration and exploitation innovation, is based on case study in Giant. The conclusions of this study: 1. Dynamic capabilities perspective on exploration innovation includes: the driving factor is created by Giant R & D centers; in new product innovation idea stage, aware of the opportunities for dynamic capabilities related; in new product innovation from the idea to specific stage, is seize opportunity to reconfigure the dynamic capabilities; in new product innovation from specific to commercialization stage, is compared with the dynamic capabilities to perceive opportunity. 2. Dynamic capabilities perspective on exploitation innovation: the driving factors is also created by Giant R & D center; in new product innovation idea stage, is mainly for existing customers and market demand, innovation through perceived opportunities; in new product innovation from the idea to specific stage, is to seize the opportunity to dynamic capabilities; in new product innovation from specific to commercialization stage, in the re-allocation of assets in adjusted third-party. 3. Perspective between Exploration and exploitation Innovation: Giant major is development for foreign brand OEM, initially through the foreign manufacturers of the technology, to enhance self-manufacturing technology, the tendency for development-oriented innovation; With the development of evolution, while focusing on exploration and exploitation innovation.

並列關鍵字

dynamic capabilities ； exploration innovation ； exploitation innovation

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